Yesterday was our Mobile Marketing Brand Summit, where we brought together a wide variety of brands with key thought leaders from the mobile marketing world to explore and discuss the future of mobile marketing, and how the latest technology can be used to engage consumers.
With mobile the dominant screen for most consumers, it's more important than ever that brands know how best to reach, connect with and engage their audience using smartphones, tablets and new technologies like the Internet of Things. Our Summit gave brands an opportunity to connect with ad tech providers, industry experts and their peers to ask questions, challenge assumptions and hear about some of the latest developments and cutting-edge insights.
If you weren't able to make it to the Summit, you missed out on some fantastic guidance from leading industry figures, but you can still access some of the gems of wisdom here, with our top 10 quotes from the day.
“Today's luxury is tomorrow's normality. If we study luxury, we'll be able to find the trends that will become common for middle-income users in 10 years time.”
Siddhartha Butalia, director of marketing, Taj Hotels Resorts and Palaces
“Creativity is an innate human skill, it's something wee all have, but there's something about our usual processes in this industry that tamps that down.”
Tom Bradley, design director, Code Computerlove
“Customer decisioning is the future, and a number of banks and telcos are already implementing it. Using data we gather on customer decisions and values to put what matters most to that audience in front of them, straight away.”
Jeremy Ellis, marketing director, TUI UK & Ireland
“A lot of brands weren't secure in this mobile revolution that we've stumbled into, and the trust still isn't there for many of them.”
Katy Halewood, head of Maxus for Business, Maxus
“The future of payments is making it seamless. It's voice, it's biometric, it's removing even the card from the equation. Making a person tokenisable, rather than a card. Removing all the barriers.”
David Barclay, vice president of mobile market development, Barclays
“These are experiences that improve the user experience, and can drive people towards a certain end. It's about making your traditional elements relevant in the digital world.”
Chris Burgess, head of professional services, Aurasma
“The smartphone has been a game changer in the daily lives of mums, and has had more influence than anyone could have predicted.”
Rimi Atwal, managing director, Netmums
“Internal applications are the biggest opportunity in mobile that has yet to be really opened up. In five years, you'll join a company and the boss will say 'Head to our app store and download this game, download this program'.”
Mike Hawkyard, director, Amuzo
“You need to take advantage of the strengths mobile offers. If you're just using Passbook to put a digital version of your paper boarding pass on someone's smartphone, you're not doing it right.”
Ilicco Elia, head of mobile, DigitasLBi
“The start point is always to try and understand people. Not just looking at data, but understanding the rational and emotional reasons that people act the way they do.”
Hattie Whiting, managing director, Kitcatt Nohr