Betting firm William Hill has selected performance marketing and technology company Tradedoubler as its exclusive mobile affiliate partner.
The partnership is intended to drive customers to William Hill’s mobile site and help them discover its range of apps.
“The onus is constantly shifting towards mobile,” said Kate Miller, PR Director, William Hill. “The unstoppable rise of the smartphone and the tablet is proof of this. Our customers demand a high quality mobile service from us and making sure that they can discover and download our range of apps is our top priority.”