Jamie Reeve, product manager at Paddy Power, and Mark Challinor, head of mobile platforms at Telegraph Media Group, will deliver the keynote addresses at the final two Masterclass events before the summer, taking place in London next Tuesday.
Reeve will deliver the keynote at the Mobile Gaming & Gambling Masterclass in the morning session, outlining Paddy Power’s approach to mobile and the development of its mobile offerings.
Before that, delegates will hear from mobile expert speakers from Flurry, PixelPin, OpenMarket, Arbitron, Amobee and Somo. Each will deliver a 10-minute presentation, before the event moves to a round table format, with each speaker spending 20 minutes with a small group of delegates.
More than 50 delegates are confirmed to attend the event from companies including Sky Bet, Rank Interactive, Capcom, Ladbrokes, Sega, Square Enix, William Hill, Marmalade, Playmob, Betvictor, Palace Bingo, Betfair, and bwin.party. There are a few delegates spaces remaining for this event. You can register for free here.
In the afternoon, in a slight departure from the usual, vertical-focused format, we are running a Mobile Advertising Masterclass, in which delegates will take a deep dive into the fast-moving, ever-changing, and, let’s be honest, more than occasionally confusing world of mobile advertising.
Delegates at this event will hear from Millennial Media, Celtra, Pubmatic and Somo, before Mark Challinor, director of mobile platforms at Telegraph Media Group, delivers the keynote address. The Telegraph has embraced mobile in a big way across its smartphone and tablet properties, and Challinor will explain how and why it has done so.
This event is a sell-out, with 60 confirmed delegates from News International, Bauer Media, Carat, Starcom Mediavest, RBS, Michael Page, Barclays, American Express, Debenhams, Haymarket, Virgin Atlantic, Lastminute.com, US Airways and Rightmove.