Condé Nast Sets Policy on Native Advertising

iPhone-BigCondé Nast, the publishing giant behind Vogue, GQ and The New Yorker, has sent its editors and publishers a 4,000-word document for review, detailing how it will approach native advertising online.

The document was put together by Tom Wallace, the company’s editorial director, reports Advertising Age, with a view to unifying all its publications’ approaches to native advertising and providing a reference point for disputes between publishers and editors. One editor described it as a ‘Magna Carta’ for native ads.

Condé Nast’s move in producing the document signals the growing move towards digital publishing by high profile magazines, with more readers consuming content online and advertisers hoping to offset shrinking revenues from print.

The document also addresses other online policies for the company, such as how it will handle consumer data. A Condé Nast staffer described it as “an evolving set of practices” that will help simplify the process of selling native advertising.

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Westfield to Speak at Next Week’s Mobile Retail Summit

westfield_labs_horizontal_logo_final-1.2_ATThe Westfield Group is the latest retailer to sign up to speak at the Mobile Retail Summit, taking place in London on Thursday 5 June.

Ben Taylor, VP product at Westfield Labs – a division focused on digital, social and mobile innovation, with the intention of converging digital and physical shopping – will be talking about Westfield’s ‘Express Parking’ program pilot in London.

Express Parking enables shoppers to use the shopping centre’s car parks without taking a ticket, using an RFID tag placed in the windscreen of their car, tied to a payment account on Westfield’s app or website.

Taylor joins a whole host of retail experts speaking at the event, including Paul Francis, head of eCommerce at Domino’s Pizza Group; Mandeep Singh, CEO and co-founder of boutique network Streethub; and Local Data Company director Matthew Hopkinson, who will be offering a warts-and-all look at the state of the UK high street.

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Onyx Beacon Brings Extra Security To The iBeacon Market

beaconOnyx Beacon has launched an enterprise-ready ‘secure beacon’ that uses encryption to prevent networks being hijacked by outside users.

According to Onyx, most beacons have no security features in place, allowing anyone with the right tools to hijack them for their own purposes. While proximity technology is still being explored on the small scale by most companies, larger deployments would make security a major concern.

“Being among the first vendors to offer a complete package of beacons, SDK for iOS and Android, and a BMS to manage any type of beacons, we want to be at the forefront of the proximity mobile revolution that has started last year,” Bogdan Oros, co-founder of Onyx Beacon. “Improving security was just the next logical step in our efforts to transform the novelty beacons into commodity devices easy to adopt and deploy.”

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SumUp Launches End-to-end Chip & PIN mPOS Device

ChipPIN+

Mobile point-of-sale (mPOS) company SumUp has launched a proprietary Chip & PIN device. The device, called PIN+, is initially available in Poland and Switzerland, with a rollout to other European countries including the UK, Italy, Germany and Spain to follow in the next few weeks.

SumUp developed and built the device in less than 18 months, after it was unable to find an existing mPOS Chip & PIN device that met its standards and was suitable for small and medium-sized merchants. Its technology is the first in the world to cover the whole payment process, from the Chip & PIN card terminal and mobile apps to a payment platform with fully certified EMV processing technology and anti-fraud solutions.

Pin+ is compatible with iOS and most major Android devices, and accepts all major debit and credit cards, including Visa, MasterCard and Maestro, at a 1.95 per cent transaction fee.

“SumUp PIN+ is precisely the type of innovation that is needed to bring secure Chip & PIN mPOS technology to the wider public,” said Caroline Drolet, head of mPOS at Visa Europe. A device of this kind, specifically tailored to meet the needs of small and medium-sized businesses will enable the convenience of card payments anywhere and we therefore applaud SumUp’s initiative.”

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Infographic: The Changing Face of Programmatic Advertising

More and more advertisers are using programmatic buying to reach targeted audiences, new research by Millennial Media shows. 75 per cent of those surveyed were currently buying programmatically, with 77 per cent planning on buying mobile ads this way within the next year.

The study also revealed that the real-time targeting and optimisation were the most highly valued features that programmatic buying offered, and showed that while banners, mobile web and in-app adverts were all popular formats, over half of campaigns also included video elements.

Explore the infographic below for more information on programmatic buying.

programmatically-mobile-2014

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Portugal Telecom Takes Over CardMobili’s Loyalty Service

cardmobiliDigital wallet provider CardMobili has reached an agreement with Portugal Telecom for the network operator to take over management of its mobile consumer loyalty service, MEO CardMobili.

“Portugal Telecom Group’s decision to integrate MEO CardMobili into its digital services strategy reflects the enormous success that the service has had in both Portugal and internationally,” said Helena Leite, CardMobili’s CEO. “We are delighted to see our concept become part of a much bigger consumer offering, within PT’s highly successful MEO residential and mobile brand.

“CardMobili is an established PT partner in the domestic market and, for us, this represents a very natural transition, ensuring seamless service continuity and a guarantee of its value to users and existing businesses.”

The move builds on CardMobili’s track record of service roll outs, encompassing integration into existing mCommerce programmes, such as rewards and loyalty, as well as launches of brand new services.

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Google Gives EU Users The “Right To Be Forgotten”

Google Logo IRLGoogle has launched a service enabling European citizens to request that links containing objectionable material about them be taken off of search results, its first step towards complying with the EU Court of Justice ruling that affirmed the “right to be forgotten”.

Google will evaluate requests based on whether the results include outdated information, and if there is a public interest in the information being available – for example information about professional malpractice, criminal convictions, financial scams or public conduct of government officials.

Submitting a request also requires a digital copy of official identification such as a driver’s licence or passport, and includes a space to explain why a given link is “irrelevant, outdated, or otherwise inappropriate”.

While the web form was made available on Thursday, Google has not given a time frame for how long it would take for links to be removed. It has appointed a committee of executives and independent experts including Wikipedia co-founder Jimmy Wales and Frank La Rue, a UN expert on freedom of speech, to develop a long-term approach to dealing with what is likely to be a high volume of requests.

Before launching the form, Google had already received thousands of removal requests, and will have to cope with processing forms submitted in various languages from 32 different countries, not all of which it has an operational base in.

While Google has previously stated that it was disappointed by the EU ruling, it said in a statement attached to the form that: “We look forward to working closely with data protection authorities and others over the coming months as we refine our approach.”

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Caffè Nero Creates Responsive Website to Accompany US Launch

CaffeNero-TableCaffè Nero opened its first US branch earlier this month, and to accompany its entrance to this new market, has created a responsive website to build brand awareness.

Working with digital creative agency Delete, it has designed the site with a mobile-first approach enabling people to easily locate the store and detailing what makes it stand apart from its competitors. The website, unlike the current UK site, is designed as a responsive single page meant to introduce customers to European café culture, showcase Caffè Nero’s approach to coffee houses, and balance utility with brand philosophy.

“We were looking for a simple but impactful approach that felt elegant, premium and focused. It’s easy to say a lot and waffle, hard to say a little and only what counts – we have come from wanting to say everything and cram our site full of information, into crafting a site that led on visuals and little copy” said Karen Kidd, head of brand at Caffè Nero. “Delete pushed this through all the way and made us think differently and we couldn’t have done it without them.”

The new store, opened in the centre of Boston, Massachusetts, marks the sixth territory outside the UK the company operates in, and it already has plans to expand further across the Boston area in the coming years.

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BBC iPlayer Receives Major Update

iplayerThe BBC has released a major update for both the iOS and Android versions of the BBC iPlayer apps for mobiles and tablets.

The update follows a busy period of launches for the iPlayer, with a new version for connected TVs and responsive web released in March, a new interface on Sky unveiled last week, and new Amazon Kindle and Windows Phone 8 versions revealed in the last few days.

The new version boasts a redesigned home screen, new channel pages with associated branding, subtitles available on downloaded programmes, and an optimised design with improved transition between landscape and portrait orientations.

Dan Taylor, head of BBC iPlayer, said: “This update brings the best-ever BBC iPlayer experience to our hugely successful mobile and tablet apps, making the huge breadth of what the BBC offers – from Happy Valley to Match of the Day, from The Trip to In The Night Garden – easier to find and putting the discovery of new favourites that you didn’t know about at the heart of the iPlayer experience.”

The apps will continue to be updated regularly, with new features like Live Rewind, cross-platform playback, tailored recommendations and continuous play planned for the future.

The new version of the app is available now from the Apple App Store and Google Play, and as an update to the 26m apps already downloaded across different platforms.

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Online Gambling Firms Targeting the Wrong Audience

gamblingOnly 21 per cent of consumers believe online gambling companies are targeting the right audience with their marketing, while two thirds are concerned at the amount of advertising for gambling online, according to a report released today by digital marketing company IgnitionOne.

The report interviewed over 2,000 members of the British public, including over 600 active or previous online gamblers, as well as speaking to 11 senior marketers in the sector. Among those who currently gamble online or have in the past, 49 per cent used between two and four different sites, with women more likely to use just a single site.

According to the marketers interviewed, the increase in new platforms like mobiles and tablets makes acquiring new customers difficult and costly, as each new platform requires a specific approach. While both the public at large and marketers placed more importance on television advertising as a tool for driving use, those who were current or former gamblers said that online ads were just as important.

The report also revealed what factors influenced gamblers’ choice of site, with an easy user experience, the quality of the games offered and regular discounts cited as the most important aspects. Corporate responsibility was also a big driver, with 52 per cent saying the knowledge that the company paid taxes in the UK influenced their decision; 50 per cent pointing to a system that limited spending as important; and 44 per cent preferring sites that make a financial contribution towards the treatment of gambling addicts.

Simon Haynes, managing director of IgnitionOne, said “We recognise the challenges that online gambling marketers face and how difficult it is to reach the right audience through digital and traditional channels, amidst a minefield of issues related to regulation, reputation and responsibility. We believe that online gambling marketers have only scratched the surface of what can be achieved with innovative digital marketing and that ROI from online channels can be achieved by using the right technology.”

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