US Intercity bus company Greyhound Lines has begun a digital transformation of the services it provides, with the aim of reinventing the way customers plan and book bus travel for the digital age.
The new strategy, supported by digital agency Realise, begins with an overhaul of the company’s corporate website with a responsive design that enables consumers to easily research and plan journeys while mobile, and monitor their trips while on the go.
The refreshed website also helps customers find the best fares and provides travel tips and suggestions, while benefiting from simplified navigation and a clean, modern design. The site centres on customers’ needs and interests, and is a key milestone in Greyhound’s transformation.
“During the past year Greyhound has worked with Realise on several different projects ranging from customer engagement strategy to website design and development,” said Todd Koch, vice president of strategy and business development at Greyhound. “Realise has consistently delivered across all projects and has become a trusted long-term partner to Greyhound in our transformation strategy.”
“For an agency to be asked to bring an American icon that has been in operation for more than 100 years through a digital transformation is huge,” said Dave Ward, creative director at Realise. “Leveraging the latest and greatest techniques across project management, strategy, UX, design, content and development, we delivered against the brief.”