The 2016 Effective Mobile Marketing Awards are open for business. The Awards, celebrating excellence in mobile marketing across the globe, are now in their seventh year, and are broadening in scope in line with the mobile marketing ecosystem.
There are no less than 36 categories in which to enter this year, with several new categories, including Most Effective Internet of Things Solution; Most Effective In-car app; and Most Effective Healthcare Campaign or Solution.
The deadline for entries is 5 August, but you can benefit from a £25 discount off the full entry price if you get your entries in before the Early Bird deadline of 22 July. The winners will be announced at an Awards Ceremony in London on 17 November.
We have streamlined the entry process this year, with a new Awards Portal where you can submit all your entries and supporting materials. You can also start an entry and come back to complete it later when the numbers for the campaign are in. Just create an account in less than 30 seconds, then start submitting.
We’ve also recruited a host of new judges for this year, including Hannah Buitekant, general manager, programmatic at Mail Online; Elaine Smith, Head of Digital Product Management at House of Fraser;
Glynn Pegler, CEO, Culture Group; Ilicco Elia, head of mobile at DigitasLBi, Milton Elias, Head of Mobile and Tech Futures at OMD UK; James Whatley, digital director at Ogilvy & Mather; Sarah Threadgould, head of marketing communications and campaign strategy at HSBC, Helen Wallace, creative director at Deloitte Digital; and Theo Theodourou, GM, EMEA at xAd.
The cost to enter is £175 per entry, per category, so to enter the same campaign in two categories costs £350. All entries should be submitted via our Awards Portal.
Here’s the full list of categories. Don’t forget – the Entry Deadline is 5 August, with an Early Bird deadline of 22 July. We’ll also be launching our People’s Choice Awards Categories, where the industry picks the shortlist and the winners, in the coming weeks.
To enter the main Awards now, click here.
Most Effective Mobile-first Service
Most Effective Publisher Offering
Most Effective Internet of Things Solution
Most Effective Mobile Payment Solution
Most Effective Consumer Smartphone App
Most Effective B2B Smartphone App
Most Effective Tablet App
Most Effective Smartwatch App
Most Effective In-car App
Most Effective Integrated Campaign
Most Effective Rich Media Campaign
Most Effective App Install Campaign
Most Effective Proximity Marketing Campaign
Most Effective Native Advertising Campaign
Most Effective Programmatic Buying Campaign
Most Effective Brand Campaign
Most Effective Social Campaign
Most Effective Use of Video
Most Effective Sales Promotion Campaign
Most Effective Augmented Reality Campaign
Most Effective Virtual Reality Campaign
Most Effective In-store Initiative
Most Effective Search Campaign
Most Effective Loyalty and Rewards Campaign
Most Effective Tablet Advertising Campaign
Most Effective Mobile Affiliate Campaign
Most Effective Cross-screen Campaign
Most Effective Retail Campaign or Solution
Most Effective Charity Campaign or Solution
Most Effective Financial Services Campaign or Solution
Most Effective Travel & Tourism Campaign or Solution
Most Effective Entertainment Campaign or Solution
Most Effective Fashion & Luxury Campaign or Solution
Most Effective Automotive Campaign or Solution
Most Effective Healthcare Campaign or Solution
Grand Prix Award – chosen by the Judges from the individual Category Winners