McDonald’s saw over 7m downloads of its mobile coupon app in the US within three months of its September 2015 launch.
The figure was revealed on the company’s Q4 2015 earnings call by CEO Steve Easterbrook, who said that downloads so far have mostly been driven by customers redeeming offers and that “we are seeing higher registration rates than industry norms from those downloads”.
That certainly seems to be true, based on the update shared during the the company’s previous earnings call, when it was revealed that the app had seen 1.5m redemptions from 2m downloads. There was no update on that figure, but the app seems to have been a success for McDonald’s.
“For the first time, here at McDonald’s we have built in a trading increase, a sale, an incremental sale expectation based on our digital platform,” said Easterbrook. “It’s a little modest for 2016, but we’re actually contributing to the business growth. And being a platform, this is going to deliver for many years to come as we can kind of understand our consumer behavior and be more rewarding to them.”