Video platform Innovid has announced an integration with Moat, a SaaS analytics firm for brand advertisers and premium publishers. Any video advertising campaign created on Innovid’s platform can now be enabled for Moat analytics, across both desktop and mobile.
Moat was the first company accredited by the Media Rating Council (MRC) to measure viewability for both mobile in-app and mobile web, so with the integration Innovid can deliver viewability metrics for its clients’ mobile video campaigns.
“We’re tremendously excited about our integration with Moat,” said Innovid co-founder and CEO, said Zvika Netter. “First and foremost, this allows Innovid and our clients the opportunity to ensure holistic and accurate measurement on the small screen, which is quickly becoming the first screen for consumers. But we’re also able to tap into Moat’s ability to measure many of the world’s most desirable platforms.”