App and cross-screen retargeting company ActionX has revealed a series of upgrades to its dynamic creative engine, including the launch of a Mobile Pop-Up Shop rich media unit.

ActionXs creative engine already enables companies to enhance the relevance of retargeting campaigns by featuring personalised products and offers based on user behaviour in mobile apps and on web sites. The Mobile Pop-Up Shop banner delivers a new level of personalisation, expanding from a banner to create a full page of personalised offers and merchandise.

The expanded ad unit mimics the design and experience of the original app, meaning customers do not feel their experience has been disrupted, and creating a consistent shopping and brand journey. Clients can integrate behavioural data such as product views and shopping cart abandonment, tailoring the rich media to be relevant and actionable.

“Our new Mobile Pop-Up Shop is designed to bring mobile shopping directly into a beautiful and personalised ad unit,” said Evan Schwartz, CEO of ActionX. “We are constantly enhancing the ActionX platform to deliver a great mobile advertising experience for consumers and make mobile advertising more effective for the brands and publishers we serve.”

“ActionX is a one stop shop for media, attribution, and creative – and were confident that our clients will see noticeable campaign improvements with the latest enhancements.”