Mobile marketing software company Adenyo has acquired MoVoxx, a mobile advertising company whose ads currently reach over 40m unique users in the US. All MoVoxx employees will join the Adenyo team.

Adenyo says the acquisition is a strategic addition to its mobile marketing offering. It says the integration of MoVoxx’s technologies will create a mobile marketing platform that gives advertisers an opportunity to engage and foster customer conversations through a complete and seamless set of tools.

MoVoxx’s mobile media product suite includes SMS, in-app and display advertising. The company’s GeoSense and MobileTrace technologies power location-based campaigns for digital agencies, national brands and local merchants, with post-click analytics tools to optimize mobile user engagement within targeted audience subsets.

“MoVoxx has built an extensive advertising network and unique technology platform tailored to the vast universe of feature phones,” says Adenyo chairman and CEO, Tyler Nelson.This technology, combined with Adenyos robust smartphone capabilities, will provide the market with a unique end-to-end platform.”