AdMob Report Shows African Growth

Mobile ad network AdMob has released its July Mobile Metrics Report. The report focuses on increasing usage of the Mobile Web in Africa and worldwide mobile browser market share.
The report shows that mobile Internet usage is growing across Africa, with particularly strong growth in Nigeria and Egypt. AdMob has seen traffic increase 21%  since the company began tracking the Africa market in Q1 2008. The report also notes that Nokia dominates device market share throughout Africa, with 50.6% of the market. Nokia is the most popular device manufacturer in the top five countries of South Africa, Nigeria, Kenya, Egypt and Tanzania. 
Worldwide, Nokia and Openwave are the top browsers, with a 34% and 29% share, respectively. Windows Mobile, BlackBerry, Palm, and Safari (Apple) all had less than 5% market share around the world.
Worldwide traffic grew 18% and US requests grew 5.8% compared to June, while UK traffic was flat, with a decrease of 0.5% from June. Traffic from Smartphones continued to increase, with 25.6% of worldwide ad requests coming from Smartphones, up from 24.3% in June. The Nokia N95 overtook the SonyEricsson k800i to be the top device in the UK with an 8.3% market share in July.          
The Philippines has been added to the report this month, due to continuing strong mobile web growth in the country. The report shows that 34% of traffic comes from Smartphones, and over 20% from devices with extra-large screens, both metrics significantly higher than other countries. The Sony PlayStation Portable and iTouch are both in the Top 20 devices in the Philippines.       
The AdMob monthly metrics report is designed to provide insights into trends in the mobile ecosystem. The July report and all previous reports are available for free download here.