The acquisition makes adQuotea the largest mobile ad network in Scandinavia. Together, the network will be able to reach 10-12m unique users in the Nordic countries through almost 600m monthly mobile page impressions. It will also reach the Baltic countries, Estonia, Latvia, and Lithuania.
"We are very pleased with the acquisition of Adiento and the strong market offering it gives us in Sweden and Norway," said Michael Buch Sandager, the CEO of adQuota. "In this process, we also want to introduce new ad formats, new possibilities as well as improved technological instruments for the media and advertisers in the Nordic countries and hence help to further increase the professionalism of the mobile advertising industry."