Adyoulike Acquires UKs Content Amp

AdyoulikeFrances native technology platform Adyoulike has acquired Content Amp, the UK-based native ad creation and distribution startup.

Now pitching itself as Europes biggest cross-plaform, pure-play native ad network, the company expects to make $10m in revenue in 2014. It will work with both advertisers looking to scale native campaigns and publishers seeking extra cash for their inventory. Content Amp will now become the UK arm of Adyoulike and the formers co-founder Francis Turner is its new MD.

Adyoulike was founded in 2011 and was backed in a Series A round by Banexi Ventures Partners. VC Philippe Herbert explained the companys interest in the French company. “Adyoulike’s strategic position in native advertising perfectly fits our search for future leaders of digital advertising, bringing creativity and scalable distribution together,” he said.

“The UK deal is very much in keeping with this strategy as Adyoulike expands globally. We are confident that Adyoulike is set to become a global leading native advertising network, as native advertising is the biggest trend in digital marketing of the last two years.”