Inventory and audience management technology firm AerServ is looking to help mobile publishers and advertisers embrace the higher engagement rates of native advertising with a new ad platform called AerNative, offering in-app mobile video and banner ads.
Publishers and app developers can use AerServ's new mobile native platform to customise and serve mobile native ads within mobile apps or on websites. Ads can easily be formatted by the publisher to mimic the style and format of the content they are served next to, and contextual targeting is used to match the content of the ad to the app its served in.
According to figures from Sharethrough/IPG Media labs, consumers look at native ads 53 per cent more frequently than regular display ads, and native ads register an 18 per cent higher lift in purchase intent.
"Multiple studies and reports have shown that consumers engage more with native ads within apps," said Josh Speyer, CEO at AerServ. "With the AerServ platform, we are able to provide native at scale without having to put a burden on programmers to integrate the ads into each new environment.
"We're excited to launch AerNative. Native mobile ads - video and display - delivered via AerNative will be integrated seamlessly into mobile apps and mobile websites."
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