Less than two months after the launch of its grocery delivery service in the UK, Amazon has brought one of its shopping devices to the British market, the Dash Scanner.
The small handheld device enables consumers to add products to their digital shopping basket by scanning their barcode or through voice commands.
Once the Dash scanner has been used to add items, owners can then open the Amazon app or website to complete their orders, pay and arrange delivery for them. The Dash will normally cost £35, but will be available for free between now and August 28th following the completion of two Amazon Fresh orders.
"We're all used to trying to remember the contents of the fridge and kitchen cupboard and scribbling down reminders on pieces of paper," said Ajay Kavan, vice president of Amazon Fresh. "With Dash, at any given time, customers can keep track of products when they come to mind and scan to reorder groceries and household essentials as soon as they run out."
With the launch of the Dash scanner, we can likely expect an upcoming release for Amazon's Dash buttons in the UK. The company has invested considerably in the buttons in the US, with partnerships established with over 100 brands from Starbucks and Red Bull to Huggies and Doritos.
"The UK launch of Amazon Dash signals Amazon's continued commitment to take a share of the online grocery category," said Scott Abbott, head of global PPC at digital marketing agency iProspect. "According to Mintel, in 2015 online represented six per cent of UK grocery sales, with more recent research showing that as consumers continue to embrace online shopping online grocery sales are continuing to rise.
"Amazon have long been a disruptive force in retail and with a proven track record for both quality and competitive pricing, Dash will further solidify their credentials in convenience and continue to transform the shopping list. It marks a new era for omnichannel retail in the UK and will be a key differentiator for Amazon against the big six UK grocers."
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