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Amazon Opens Bricks and Mortar Bookstore in Seattle

Alex Spencer

Amazon bookstoreAmazon has opened a physical book store in Seattle’s University Village.

Amazon Books will sell a smaller selection of books, picked using customer reviews and sales from the website as well as popularity on Amazon-owned ratings site Goodreads. Each book is presented face-out – so customers can literally judge by their covers – with a card showing their current star rating and a review.

The store will also sell Kindle eBooks, and act as a showroom for Amazon's devices including the Kindle, Echo, Fire TV, and Fire tablets. And, showing that even Amazon has to consider the problem of customers showrooming to see if an item's cheaper on Amazon, all prices will be fixed to match the online store.

Amazon won't reveal whether it has active plans to open more stores, according to The Seattle Times, but that it is hoping this won't be the last.

On the other end of the spectrum, meanwhile, Crain's New York Business is reporting that Google has abandoned plans to open a physical store of its own in New York City, despite buying and renovating a space at a reported cost of $6m.