Amobee Named as Official Twitter Marketing Platform Partner

twitter desk logoMobile ad tech company Amobee has partnered with Twitter to provide advertisers using the social networks platform with better targeting and measurement.

As part of the deal, Amobee is launching a new solution, Amobee for Twitter, which enables brands and agencies to effectively identify the right audience in real-time based on trending interests, and target them with the most compelling ad messages, including video.

The platform will form part of the new data-driven Amobee Social suit of capabilities, and utilise Amobees existing cross-channel demand-side platform. The new solution will use a unique targeting engine that is powered by Amobee Brand Intelligence and analyses global content consumption patterns.

“Amobees partnership with Twitter and our Ads API integration marks another important in our companys evolution to offer the most advanced cross-channel digital marketing technology platform for advertisers,” said Mark Strecker, CEO of Amobee. “Through the Ads API integration, Amobee clients will now have access to actionable analytics from Amobee Brand Intelligence to more effectively increase awareness, engagement and follower growth on Twitter.”