Windows Phone's lack of apps is holding the manufacturer back, data says - so could the Nokia X start a comeback?
“We want to move away from commercial practice of monetising user activity data”, says the Geeksphone/Silent Circle joint venture
Facebook has issued an email to clients, which has been shared with Mobile Marketing, explaining the recent…
With our Barca Starta competition less than two weeks away, we’ve tracked down some heavyweights in the startup business to find the best, and worst, advice for people starting out in the industry - starting with Ian Merricks, head of London’s Accelerator Academy
This is by no means the first time that Google has had to change its business practices
Millions of Londoners were held up across the capital this morning, many apparently desperate to work from…
With one in five UK adults now signed up with the broadcaster online, how is it using that data for advertisers?
After only 20 months, Lenovo snaps up the OEM for $2.9bn – nearly $10bn less than Google originally paid for it
OTT messaging overtook and exceeded the number of text messages sent in the UK last year by…
We look at Google's biggest acquisition since Motorola – a connected home company you've probably never heard of
Objective Latin American beverage brand Coca-Cola FEMSA was aiming to promote the renewed availability of its 250ml…
Dishonored is a ‘first-person neo-Victorian action-adventure video game’.
When UK TV giant Sky decided it was time to optimise its search engagement by creating targeted campaigns specifically designed for mobile, it turned to another big name: Microsoft. More specifically, its adCenter advertising services.
[img_assist|nid=17423|title=|desc=|link=popup|align=left|width=150|height=100]Route 66 Harley-Davidson, an Oklahoma motorbike dealership, has run its ‘VIP mobile club’ with SMS marketing company 7 Media since February 2011. The mobile club – which has a membership of nearly 5,000 – is used to promote the dealership’s events, and sales of accessories, merchandise and servicing.
Mobile advertising agency Moblin has released the results of its mobile campaign for Carlsberg in Israel. Bringing together field activity, internet, OOH (out of home), and POS, the “360 degree campaign” incorporated a range of mobile technologies, including apps, QR codes, Bluetooth, and couponing.
[img_assist|nid=9914|title=|desc=|link=popup|align=left|width=150|height=115]English National Opera (ENO), based at the London Coliseum in the heart of London’s West-End, is one of the world’s largest opera companies, providing an annual programme of opera, from popular classics, and operetta, through to more contemporary work and rarely-performed musicals.
The Pharmacy Show, held on 10-11 October 2010 at the NEC, Birmingham, UK, and organised by Closer Still Media, is billed as the UK’s most important Pharmacy Industry event. Closer Still Media reports that this year’s show clocked up a record attendance.
Verizon teamed up with ScanLife to promote the wide variety of apps available using the Motorola DROID. QR Codes are being used as part of an integrated campaign which included print ads, in-store displays, direct mail, websites and ads targeting iPad users.
Entertainment retailer Zavvi.com has attracted over 10,000 new customers with a re-launch mobile marketing campaign.
The R62 branch of the GMB Trade Union, based at Rotherham Borough Council, has rolled out an autonomous web-based text messaging solution from Text Messaging Centre (TMC), to communicate quickly and efficiently with union members.
Like many business owners, Alan Hopgood, the Southend franchisee of the Kendlebell personal telephone answering service, is constantly seeking new ways to streamline day-to-day operations in order to save time and money. With over 200 clients using his service, Hopgood needed a way to simplify and secure the process by which clients were notified about their incoming calls and messages.
Bloomsbury Racing is a betting service that provides a subscriber-based horse racing tipping service to its members. Subscribers sign up to a monthly service for all the latest news. Bloomsbury Racing is now using an SMS marketing platform from RedSMS as part of its service. The immediacy of text marketing makes it ideal for communicating hot racing tips quickly and easily to a large subscriber base.
Global Hair Limited, trading as Headrush Hair Salon, in Peacehaven, near Brighton, has 4,700 clients. The company was experiencing issues with client missing appointments, creating an increasing amount of spare time for the salons stylists and costing the business lots of money in missed revenue.
To address the problem, the salon deployed a text messaging solution from TextMagic, with dramatic results, as Global Hair Director Emma Fulgoney explains. She says:
Vodafone is at the centre of a financial services revolution in Africa. Its one that relies on a simple Pay-as-you-go model that allows registered users to send and receive cash via their existing mobile phones.
Car manufacturer SEAT wanted to create buzz amongst target consumers to mark the launch of the new SEAT IBIZA CUPRA. The company turned to FuturLink to develop and execute a mobile campaign that directly engaged consumers with the new model.
As official sponsors of the Irish Open, 3 Ireland wanted to develop a marketing campaign to bring the sponsorship to life, drive people into its retail stores, collect consumer data and feedback, and promote 3's Postpay, Prepay and mobile broadband offerings.
IBM wanted to engage IT professionals with Rational, its brand of software development products. Traditionally, IBM has promoted the Rational brand every six months through a flagship event, the Rational Software Development Conference. In September 2007, IBM turned to Ogilvy to implement a mobile marketing campaign to directly target registered attendees for the event.
I’m at the Technology for Marketing show in London, where I’ve just spent 10 minutes talking to mobile marketing firm Piri. We’ve written about the company before, focusing on its work with radio stations. Piri provides an interface designed to enable DJs them to handle incoming texts from listeners and to send out advertising messages in return texts.
Yakult is the original probiotic. The company operates in 31 countries and territories, across five continents, and every day, around 25 million people drink Yakult. In the UK and Ireland, Yakult is sold throughout all major supermarkets and in many convenience store outlets.
SFR is a Vodafone subsidiary, and the second largest mobile operator in France. It is also a major player in the French economy, with 10,000 staff, 18.8 million subscribers and revenues in excess of €9 billion (£8.1 billion). The company prides itself on its innovative approach and places a strong emphasis on developing new services and high speed networks to keep it at the forefront of technological innovation.
Oman Arab Bank is a leading bank in Oman, partly owned by Arab Bank PLC. It has achieved significant efficiencies in customer service and the opening of new revenue streams from SMS-based mobile banking. Oman Arab Bank implemented BANKSMART from Acette Technologies, which is powered by Derdack’s message master xsp.
Avanquest has revealed that Crestwood College in Eastleigh, Hampshire is using its Text Message Server solution to support its anti-truancy initiatives.
Crestwood has over 500 students, and did have a truancy problem, with unauthorised absence growing. The college recognised that the best way to tackle truancy was to work with parents to reduce truancy numbers.
Mobile marketing agency Phonevalley and Warner Music collaborated on an engaging mobile campaign for the release of Warner Music’s ‘Very Best of Pure Garage’ album towards the end of 2008. The campaign was run in partnership with Zenith Optimedia.
Ocado, the web-based grocer, prides itself on delivering high quality goods, along with a high quality service. In the competitive retail environment, Ocado turned to Esendex to help it stay one step ahead of the game and become the UK’s first online grocer to implement enhanced text messaging services.
Jinny Software, which supplies personalised messaging and media processing platforms to mobile network operators, has revealed that its Ringback Tone Server solution has driven a tremendous 10-day return-on-investment (ROI) for a Zain Group operator in Africa. The initial 8% uptake by the 4.5-million subscriber base meant the operator was able to re-coup its initial capital outlay within a 10-day period, through additional revenues generated from Ringback Tone subscriptions and tones purchased.
Mobile ad network AdMob has released the results of a recent case study with its homegrown iPhone application, ‘Knots’. The game is a simple ‘touch and release’ game created by AdMob employee and developer, Josh Snyder. AdMob used the Knots application as a controlled case study to learn how developers could drive downloads of their iPhone apps with an advertising campaign through AdMob’s Advertising Marketplace.
Adidas wanted to engage supporters in the Euro 2008 Football Championship. The tournament began on 7 June and concluded with the final in Vienna on 29 June. Adidas wanted to increase awareness of its sponsorship during Euro 2008, and reinforce its existing brand message on mobile. It was the first ever Euro Mobile Campaign for Adidas. Football fans could have Adidas content delivered direct to their handsets.
Showcase Live was set for the grand opening of its live entertainment venue located at Patriot Place, near Gillette Stadium in Foxboro, Massachusetts. As a way to draw attention and get the word out quickly, Showcase Live partnered with 211(me), a mobile media company, to launch a contest offering wannabe stand-up comedians the chance to be the support act for comedian Dave Attell at the grand opening of the venue.
In-game mobile ad network operator Greystripe has revealed the results of a recent mobile advertising campaign with electronics retail chain RadioShack. Greystripe developed the campaign RadioShack to drive key brand and persuasion metrics in order to increase awareness of and purchase consideration for the RadioShack brand.
The Better Ireland Program is part of Irish bank, AIB’s Corporate and Social Responsibility strategy. AIB introduced the Better Ireland Programme six years ago in order to tackle the issue of social exclusion at an early stage and focuses its resources into key concerns affecting children in Ireland.
As part of its launch of the new Civic R series in Ireland, Honda wanted to engage with a young, male audience and make a brand statement of innovation with its prospective future customers. To do so, it mounted an interactive, large format billboard in Dublin’s Wexford street, a popular venue for young adults who flock to the area each evening to soak up the atmosphere in the many bars and music venues nearby.
The Red Stripe Camden Crawl is a well-established and successful live music event, playing host to some 130 artists across 25 venues, with around 10,000 music fans attending. This year, the event took place on Friday 18 and Saturday 19 April. As expected, the event sold out well in advance. However, the organisers were looking to improve the gig-goers’ experience, generate a higher level of interaction with them, and raise awareness of the event among a wider audience.
US mobile marketing company HipCricket has revealed that more than four million mobile messages were received by Miami, radio station Power 96 FM (WPOW) in a ‘High School Spirit’ contest it designed and executed. The promotion also enabled the Beasley Broadcast Group station to nearly double its mobile database.
Mobile messaging company Mediaburst has revealed the results of a pilot programme at Hull and East Yorkshire Woman and Children’s Hospital, of an SMS-based patient appointments system. According to Mediaburst, NHS Trusts nationwide are now looking to adopt the reminder service that helps reduce missed patient appointments and resulting losses in hospital revenues.
Paint manufacturer Crown Paints has turned to mobile technology to help solve a problem that was potentially costing the company money in lost sales. The company’s main customer base consists of professional painters and decorators. As these tradesmen tend to cover a wide area, they may not know where their nearest Crown Decorator Centre is located. Crown needed an easy and convenient way of allowing the customer to find their nearest Centre while they are out and about.
Brazilian mobile marketing agency pontomobi interactive has released details of a campaign staged for Center Norte in Sao Paulo, Brazil’s largest shopping centre, in the run up to Christmas last year. There were four elements to the campaign: Bluetooth marketing, SMS interaction, a mobile Internet site, and voice calls.
Pitch Entertainment Group is a global mobile entertainment company, headquartered in London, providing mobile phone content and mobile community solutions. In November 2006, it launched Pitch, a UK mobile social network, (www.pitch.mobi) which has consistently doubled its membership every month. Pitch members have access to unlimited free mobile content including ringtones and wallpapers and can upload their own photos, blogs and other content. In return for this members agree to accept up to three targeted advertising messages per week.
Mobile solutions provider Interlinked Media reports that it recently joined forces with the Sunderland Empire theatre to generate a targeted, opted-in mobile marketing database of 23,000 potential customers in just six weeks.
Bravissimo, which styles itself as the “lingerie retailer for big boobed women” has reported great success following its use of mobile marketing in its latest national advertising campaign that went live in March.
Promoting its Spring and Summer mail order catalogues, the press, TV, radio and direct mail campaign carries an SMS call to action provided by mobile technology company TXT4.
Consumers are encouraged to request a brochure by simply texting the specified keyword e.g.
Pepsi-Lipton iced tea brand Brisk has recently launched the third phase of a mobile marketing initiative that enables consumers to access free mobile content from the brand’s website and download it to their handset. Powered by Addictive Mobility, the application offers free Brisk-branded ringtones and wallpapers to customers as an incentive to connect with the product.
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