MM Awards

Ansible MDex Mobile Index

Tim Maytom

Mediabrand's mobile marketing and technology agency, has launched MDex, a new report ranking the world's most 'mobile ready' brands based on five criteria that span both mobile presence and performance.

Facebook, Amazon and 7-Eleven took the top three spots, which were revealed at this year's Mobile World Congress. Other brands in the top 10 including Target, Adidas, Microsoft, Hyundai and Google.

The global study was carried out in partnership with YouGov and powered by Google. It collected and analysed over 240,000 data-points, assessing over 2,000 brands and determining each company's mobile performance in terms of discoverability, mobile optimisation, navigation & content, utility & usability, and driving desired actions.

Click here to read the initial results for the MDex Mobile Index now.