Cordillera Interactive, the web and mobile division of US TV and interactive services company Cordillera Communications, has partnered with mobile app builder App Express in order to create a new platform to increase opportunities for consumer engagement through mobile.
The platform will provide advertisers using Cordillera’s network with a variety of functionalities, such as mPayments, messaging, social media, deals and mobile website optimization, that they can use to engage consumers while they watch TV.
“We recognized that we needed an app development strategy in place to enable our advertisers to reach their mobile customers,” said David Buonfiglio, VP of sales for Cordillera Interactive. “We selected App Express because it offers a proven, scalable and affordable mobile solution. We look forward to bringing this opportunity to our advertisers as a way to expand their mobile strategies and reach the growing base of mobile consumers.”