Apple Music Advertises with Shazammable OOH Posters

apple musicApple has launched outdoor posters for Apple Music which can be interacted with via Shazam.

Spotted in New York by AppleInsider, the posters feature a small Shazam logo. When scanned using image recognition, the app links directly to the Apple Music page of the artist featured on the poster.

Shazam has been compatible with Apple Music since the streaming services launch in June. Any songs scanned on iOS devices will offer a listen now option for Apple Music alongside other services like Rdio.

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