Apple has signed a deal with UK network EE, enabling customers to get a free six months subscription to the Apple Music service when they sign up for contracts with the operator.
New and upgrading pay monthly customers with both iOS and Android devices will qualify for the deal, which is being supported with a multi-million pound advertising campaign featuring EE's brand ambassador Kevin Bacon and Britney Spears.
Apple Music currently has around 15m subscribers for its music streaming service, which incorporates technology Apple acquired from Beats Electronics. It offers curated, personalised playlists and a selection of exclusive artists.
"We're delighted to be the first UK operator to offer Apple Music, with its incredible catalogue of songs, playlists and Beats 1 radio," said Marc Allera, CEO of EE. "As the UK's biggest and fastest network, our focus is on bringing our customers the best 4G coverage in the world.
"In Apple music there is no doubt that we have found that, and together we'll provide customer with an outstanding music experience on the biggest and faster mobile network in the UK."
Got a piece of work you want to show off to the world? You've got until 31 August to submit it to the Effective Mobile Marketing Awards. Get the full details here – and contact [email protected] with any questions.