Appnext has launched its self-serve ad platform for app advertisers.
The platform operates on a Cost-Per-Install (CPI) bidding basis, enabling advertisers to bid directly on specific publisher sources. The main selling point is the level of transparency – the platform shows precisely where apps are being promoted, and which publishers and app categories perform best.
“Appnext is enabling app advertisers to get in the driver’s seat and be the ones in direct control over their app distribution,” said Elad Natanson, founder, Appnext. “For the first time, mobile advertisers have a self-serve system with CPI bidding campaigns where they have access to all the campaign information and are able to optimize their activity without needing to go through an account manager.” 
Appnext serves over 5bn app requests a month, recommending relevant apps to 230m mobile users worldwide.
