Asia Accounts for 41 Per Cent of App Revenue, says Distimo

graphs-country-sizes-mapAsia is the most lucrative app market in the world, according to a report from Distimo and Wandoujia, accounting for 41 per cent of the worlds app revenue in December 2013.

That represents a year-on-year growth of 162 per cent, the highest of any continent. By comparison, revenues in North America increased by 46 per cent over the same period.

While iOS revenues saw strong growth, Android is the undeniable driving force in Asia, with Google Play revenues quadrupling in 12 months.

Japan is by far the highest-earning country in the region, and second only to the US globally. South Korea is a distant second, with just over a third the revenues of Japan, with China a close third.

As in the West, freemium is overwhelmingly the most successful model for apps, with 96 per cent of revenue in coming from in-app purchases.