Apple is reportedly in talks with the parent company of Google, Alphabet, to license its Gemini GenAI tools for iPhones. According to Bloomberg, the two tech giants are in active talks
App analytics firm, Sensor Tower, has acquired rival Data.ai in a bid to create a powerhouse that could dominate the sector and provide an industry-standard solution in marketing intelligence. As
Former Apple executive, Pete Distad, has been named CEO of the new sports streaming service- a joint venture formed by ESPN, FOX and Warner Bros. Discovery. Distad, who most recently
British Airways (BA) has launched its latest TV advert and brand campaign as part of its “A British Original” positioning. In partnership with creative agency, Uncommon Creative Studio, the airline’s
Vodafone has announced the appointment of Max Taylor as its new CEO. Taylor, who currently holds the position of Chief Commercial Officer, will take over from Ahmed Essam in his
Nearly all (95%) marketing professionals are expecting continued signal loss or privacy legislation this year and in the future, new data has revealed. According to Interactive Advertising Bureau’s (IAB) ‘State
The European Parliament has approved a provisional AI legislation that ensures safety and compliance with fundamental rights while boosting innovation. In an announcement, the trade body revealed the Artificial Intelligence
Asda has launched its 2024 Easter advert where it imagines a farm where chickens lay chocolate eggs. Created by advertising agency, Havas, the supermarket giant has launched a TV advert
Google UK has enhanced its range of family-friendly and fertility benefits. From April 2024, the technology giant will offer employees four rounds of IVF for them and their partners, additional
Virgin Media O2 (VMO2) has enabled customers to trade in their unwanted devices for cash and prevent electronic waste (e-waste). In addition to popular gaming systems from PlayStation, Xbox, Oculus