In the dynamic realm of programmatic video buying, Google’s AdX implemented the OpenRTB 2.6 standards on April 1st, 2024, heralding a significant shift in the landscape. This move, while initially
Global fintech app Revolut has launched its first campaign by creative agency, Anomaly, titled ‘The Future of Money’. The campaign showcases the innovative product offerings of Revolut and highlights the
NatWest has launched a new campaign featuring Team GB stars, Sir Chris Hoy, Max Whitlock OBE and Emily Campbell, in the run-up to the 2024 Paris Olympics. The campaign, created
Next week [24 April 2024], industry experts will gather in Berlin at the Future of Mobile’s Mobile & App Masterclass, offering invaluable insights into overcoming key challenges and maximising opportunities.
Dairylea has partnered with Trainline to launch a new campaign showcasing the importance of unstructured children’s play. Created by VCCP London, Publicis Media and Channel, the new campaign titled ‘Dairylea
Heineken has teamed up with Bodega to introduce ‘The Boring Phone,’ crafted by Human Mobile Devices (HMD). The innovative, designed with reduced tech capabilities, encourages users to disconnect from the
Meta has temporarily suspended Threads in Turkey following an order from the Turkish Competition Authority (TCA). With effect from 29 April, the technology giant announced the shutdown in response to
Vodafone Business has named Marika Auramo as CEO, with effect from 1 July 2024. Auramo, who has over 25 years of experience in the global IT industry, will also become
Partnership managment platform, impact.com, has named Nikolai Lundstrøm Brink as Country Manager, Denmark. In his new role, Lundstrøm will be charged with growing impact.com to become the market leader in the
Magnum has launched the largest-ever 3D OOH campaign in the UK to celebrate its new flavour innovations, Euphoria and Chill. As a result, the campaign will run across 324 locations,