Universal Music Group and Capitol Records have partnered with VRLive to launch a new virtual reality platform with a bang, using it to livestream a VR performance by multi-platinum rock band Avenged Sevenfold.
Fans around the world will be able to access the livestream using VRTGO, the new platform developed by Universal Music Group and powered by VRLive's technology, which is being released on both iOS and Android.
The event will be filmed using the Nokia Ozo camera, the first purpose-built VR camera, and recorded using immersive spatial audio. 50 Samsung Gear VR headsets will be available at the event itself, to enable guests to transport themselves from the stadium seats right onto the stage.
"We are constantly working to create opportunities for our artists to connect with their fans in new and exciting ways," said Michelle Jubelirer, chief operating officer of Capitol Records. "We're thrilled to work with Avenged Sevenfold and VRLive to bring this unique experience to Avenged Sevenfold fans around the world."
"VRTGO is a truly immersive and creative platform for our artists to tell their stories and invite their fans around the world to experience live performances and music videos like never beofre," said Deborah Hyacinth, senior vice president of digital marketing innovation for Universal Music Group. "We've employed state of the art technology to make VRTGO a cross-device platform and home to some of the world's best VR content."