2012 Winners

Most Effective Mobile Search Campaign/Solution
Papa John’s/Net Media Planet – The Price Isn’t Always Right
Most Effective Mobile Couponing or Barcode Campaign

McDonald’s/MobileBits – McDonald’s Euro 2012 Campaign

Most Effective Mobile Affiliate Campaign/Solution

The Body Shop/ TradeDoubler – The Body Shop m-Affiliate Programme

Most Effective Mobile Sales Promotion/Direct Response Campaign

Unilever/Rabarba – Cornetto ‘My Loooove’ 2012 Summer Campaign

Most Effective Campaign from a Mobile Operator

O2/Cherry London – O2 Priority Moments

Most Effective Mobile CRM/Enterprise Messaging Campaign

British Gas/IMImobile – British Gas Appointment Reminder Service

Most Effective Location-based Service/Campaign
McDonald’s/OMD – McDonald’s Extended Hours

Most Effective mCommerce Solution
Screwfix Direct/Netbiscuits – Screwfix Mobile Site

Most Effective Mobile Application – b2b
Wienerberger/Sync Interactive – Wienerberger Brick Selector

Most Effective Mobile Application – b2c

easyJet/Mobile Travel Technologies – easyJet Mobile App

Most Effective Tablet Application
Compsoft – iPresent

Most Effective Mobile Advertising Campaign

Nokia/YOC – Nokia Lumia 800 Mystery Ad

Most Effective Mobile Advertising Platform/Network

Most Effective Mobile Site
Pizza Hut/bemoko – Pizza Hut Delivery Mobile Site

Most Effective Mobile Augmented Reality Campaign/Solution

Stylist/Blippar – Stylist Olympics Issue
Mobile Charity Campaign/Solution

Vodafone – JustTextGiving

Most Effective Mobile Ticketing Solution 

Samsung/Kilimanjaro Live/Intellitix – RFID Ticketless Technology Project

Most Effective Mobile Payment Solution
Barclays Digital Banking Team – Barclays Pingit
Most Effective Mobile Travel & Tourism Solution

Barclays – Barclays Bikes Mobile App

on February 14 | by