Most Effective Mobile Search Campaign/Solution
Papa John’s/Net Media Planet – The Price Isn’t Always Right
Most Effective Mobile Couponing or Barcode Campaign
McDonald’s/MobileBits – McDonald’s Euro 2012 Campaign
Most Effective Mobile Affiliate Campaign/Solution
The Body Shop/ TradeDoubler – The Body Shop m-Affiliate Programme
Most Effective Mobile Sales Promotion/Direct Response Campaign
Unilever/Rabarba – Cornetto ‘My Loooove’ 2012 Summer Campaign
Most Effective Campaign from a Mobile Operator
O2/Cherry London – O2 Priority Moments
Most Effective Mobile CRM/Enterprise Messaging Campaign
British Gas/IMImobile – British Gas Appointment Reminder Service
Most Effective Location-based Service/Campaign
McDonald’s/OMD – McDonald’s Extended Hours
Most Effective mCommerce Solution
Screwfix Direct/Netbiscuits – Screwfix Mobile Site
Most Effective Mobile Application – b2b
Wienerberger/Sync Interactive – Wienerberger Brick Selector
Most Effective Mobile Application – b2c
easyJet/Mobile Travel Technologies – easyJet Mobile App
Most Effective Tablet Application
Compsoft – iPresent
Most Effective Mobile Advertising Campaign
Nokia/YOC – Nokia Lumia 800 Mystery Ad
Most Effective Mobile Advertising Platform/Network
Fiksu
Most Effective Mobile Site
Pizza Hut/bemoko – Pizza Hut Delivery Mobile Site
Most Effective Mobile Augmented Reality Campaign/Solution
Stylist/Blippar – Stylist Olympics Issue
Mobile Charity Campaign/Solution
Vodafone – JustTextGiving
Most Effective Mobile Ticketing Solution
Samsung/Kilimanjaro Live/Intellitix – RFID Ticketless Technology Project
Most Effective Mobile Payment Solution
Barclays Digital Banking Team – Barclays Pingit
Most Effective Mobile Travel & Tourism Solution
Barclays – Barclays Bikes Mobile App