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MOBILE MARKETING AWARDS

2015 Winners

PEOPLE'S CHOICE AWARDS

Most Innovative Use of Mobile
Google Cardboard
Start-up of the Year
UsherU
Most Effective Brand
Audi
Mobile Marketing Campaign of the Year
The ALS Association's Ice Bucket Challenge

MAIN AWARDS

Most Effective Mobile-first Service
Premier Inn and Monitise Create - Hub by Premier Inn
Most Effective Smartphone App
Domino's Pizza and Future Platforms -
Domino's UK & ROI Mobile Apps
Highly Commended: Shopcade
Highly Commended: Patient - Patient Access Mobile App
Most Effective Tablet App
John Lewis - #BreakingPad Project
Most Effective b2b App
Nimbletank - Soundjack Tablet App for Venue Hosts
Highly Commended: Carlson Wagonlit Travel - CWT To Go
Most Effective Smartwatch App
Lufthansa and SapientNitro - Lufthansa Travel Companion
Highly Commended: Addison Lee - Apple Watch App
Most Effective Mobile Payment Solution
Bravofly and Lastminute.com Group with Jumio
Most Effective Financial Services Campaign
Lloyds Banking Group - Lloyds Mobile Banking App
Most Effective Entertainment Campaign
Cineworld - Cineworld Unlimited Card
Most Effective Travel & Tourism Campaign
Hailo - Drive For Equality
Most Effective Retail Campaign
Somo and Shop Direct - A Very Stylish Christmas
Highly Commended: DFS and Mediacom - DFS Winter Sale
Most Effective App Install Campaign
Fiksu - Scotts My Lawn App
Highly Commended: John Lewis and Manning Gottlieb OMD - Monty: Christmas 2014 App Star
Most Effective Programmatic Campaign
Sure Max Pro (Unilever) and Mindshare - Sure Max Pro: Feeling the Heat?
Highly Commended: Criteo Mobile Performance Marketing for House of Fraser
Most Effective Native Advertising Campaign
The Guardian News and Media - General Election 2015 Campaign

Most Effective Rich Media Campaign Yodel Mobile and AdGibbon - The Economist: The World in 2015
Highly Commended: Mindshare and LoopMe - Unilever TRESemmé Edge
Most Effective Use of Video
Jaguar and Mindshare - Feel Wimbledon
Most Effective Social Campaign
Walkers and OMD UK - Tweet to Eat
Most Effective Brand Campaign
Jaguar and Mindshare - Feel Wimbledon
Most Effective Sales Promotion Campaign
Virgin Holidays and Manning Gottlieb OMD - Virtual Holidays
Highly Commended: Proelios and Deep Silver Fishlabs - VW Group China Sports Car Challenge Series
Most Effective Tablet Advertising Campaign
Millennial Media, AvatarLabs and MEC Los Angeles - Paramount Pictures, Transformers: Age of Extinction
Most Effective Integrated Campaign
John Lewis and Manning Gottlieb OMD - John Lewis Wins Christmas 2014
Most Effective In-store Initiative
Virgin Holidays and Manning Gottlieb OMD - Virtual Holidays
Most Effective Location-based Campaign
Cineworld - Cineworld Unlimited Card
Most Effective Augmented/Virtual Reality Campaign
Virgin Holidays and Manning Gottlieb OMD - Virtual Holidays
Most Effective Search Campaign
Samsung, Starcom Mediavest and Google - Samsung Search Goes Viral
Highly Commended: Benefit Cosmetics and Liberty Marketing - Local SEO
Most Effective Loyalty Campaign
Carling and Hi Mum! Said Dad - Carling iPint: Cheers to Win
Most Effective Advertising Network
Google
Highly Commended: BuzzCity
Most Effective Advertising Technology Platform
PubMatic
Highly Commended: Criteo Mobile Performance Marketing for House of Fraser
Most Effective Mobile Advertising Campaign
Jaguar and Mindshare - Feel Wimbledon
Grand Prix Award
Jaguar and Mindshare - Feel Wimbledon

There are 36 categories in which to enter this year, with several new categories, including Most Effective In-app Advertising Campaign; Most Effective Personal Assisstant App; and Most Creative Campaign.

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