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2017 Shortlist

MOBILE MARKETING AWARDS

2017 Shortlist

Services

Most Effective Mobile-first Service
Bango – New Payment Option for Amazon Customers in Japan
John Lewis Online – John Lewis Partner Devices
Sony Music Latin – Carlos Vives Call Me Campaign
SwipeCrypto – Blockchain-powered Mobile Lockscreen Advertising
uSwitch – Switching Made Simple
Yapi Kredi Bankasi and KocZER – Yapi Kredi Mobile App

Most Effective Publisher Offering
Quartz – Quartz News App
The Washington Post – Zeus

Most Effective B2C App
Coca-Cola and Bottle Rocket – Coca-Cola Freestyle
Code Computerlove – The Higher Lower Game
Domino's Pizza and Future Platforms – Domino's Pizza UK and ROI Apps
John Lewis – John Lewis Smartphone Apps
uSwitch – Switching Made Simple
Yapi Kredi Bankasi and KocZER – Yapi Kredi Mobile App

Most Effective B2B App
Cisco – Cisco Live US 2017
Domino's Pizza and Future Platforms – Domino's Pizza UK and ROI Drivers' App
Kobalt and Nimbletank – AWAL
Sompo Japan Sigorta (Turkey) – Ejento Mobile App

Most Effective Launch Campaign
ENCR – Social Commerce Platform
Moodchimp and Yodel Mobile – Moodchimp
Ubisoft, Maxus and Weve – Watch Dogs 2: Unleash your inner 'hacktivist'
Yapi Kredi Bankasi and KocZER – Yapi Kredi Mobile App Launch Campaign

Most Effective CRM Campaign
Kindred (Unibet) and Amobee – Unibet Sports Betting App Marketing
Vodafone Turkey and Ketchup Loyalty – Vodafone RED Business: Car Journey

Most Effective In-app Advertising Campaign
Arçelik and KocZER – Arçelik OLED TV Campaign
eBay and Fetch – Transforming eBay into a Mobile-first Millennial Brand
Mondelez and Elvis Communications – Cadbury Creme Egg 2016: Snapchat Lens

Most Effective Integrated Campaign
Deutsche Telekom, MediaCom and Saatchi & Saatchi – The Lenz App: Telekom Electronics Beats meets Gorillaz
Jet2.com, MEC and Blis – Jet2.com Ski

Most Effective Rich Media Campaign
BBC, Mobext and Kargo – BBC Doctor Who
Not on the High Street and Hearst UK – Gift Like An Editor
Yapi Kredi Bankasi and KocZER – Find the Hidden Vadaa

Most Effective App Install Campaign
eBay and Fetch – Transforming eBay into a Mobile-first Millennial Brand
Kindred (Unibet) and Amobee – Unibet Sports Betting App Marketing
Pixelberry Studios and Bidalgo – Choices: Stories You Play
Runtastic and Adjust – Runtastic Results Facebook Campaign
Teletext Holidays and Yodel Mobile – Teletext Holidays

Most Effective Location Campaign
Arla Protein, Fetch and Carat – Sky-rocketing Snack Sales, the Mobile-first Way
AXA, Havas Media, Mobext, Posterscope and GroundTruth – AXA: One Step Ahead
Gordon's Gin, Carat and Weve – Gordon's: Alleviating Frustration at the Station
Jet2.com, MEC and Blis – Jet2.com Ski
Renault, Manning Gottlieb OMD and GroundTruth – The All New Renault Mégane
Sony Music Latin and Shakira – The Search for El Dorado Geo-location Campaign

Most Effective Native Advertising Campaign
Not on the High Street and Hearst UK – Gift Like An Editor
Radox, Rovio, Venatus Media and Mindshare – Radox/Rovio Casual Gaming Partnership

Most Effective Programmatic Buying Campaign
Deezer and Adotmob – Deezer Chatbot Programmatic Campaign
Subway France, S4M, MediaCom and Lokall – You're The Chef

Most Effective Brand Campaign
BBC, Kargo and Mobext – BBC Doctor Who
Not on the High Street and Hearst UK – Gift Like An Editor
Subway France, S4M, MediaCom and Lokall – You're The Chef
Ubisoft, Maxus and Weve – Watch Dogs 2: Unleash your inner 'hacktivist'
Virgin Media and Manning Gottlieb OMD – Enter the VIVID Party
Yorkshire Tea, Goodstuff and LoopMe – How Yorkshire Tea Used Artificial Intelligence to Optimise to Brand Metrics

Most Effective Social Campaign
Cheapflights – Cheapflights Chat
Dogs Trust and the7stars – Special Someone Rehoming Campaign
PG Tips and AnalogFolk – PG Tips Morning Moods
Sony Music Latin – Carlos Vives Call Me Campaign
Virgin Media and RAPP UK – Netflix The Crown, Corgi Cam
Virgin Media and RAPP UK – 140 Thanks BAFTA Sponsorship

Most Effective Use of Video
BBC, Kargo and Mobext – BBC Doctor Who
Doritos, OMD UK and Blis – Doritos Heatburst
eBay and Fetch – Transforming eBay into a Mobile-first Millennial Brand
Renault, Manning Gottlieb OMD and GroundTruth – The All New Renault Mégane
Suzuki, the7stars and TabMo – Suzuki Ignis Campaign
Yapi Kredi Bankasi and KocZER – Find the Hidden Vadaa

Most Effective Augmented Reality/ Virtual Reality Campaign
Heathrow Airport – Around the World With Mr. Adventure
Max Factor and Blippar – A Make-up Artist In Your Pocket
Sony Pictures and Trigger Global – Spider-Man: Homecoming App
Virgin Media and Manning Gottlieb OMD – Enter the VIVID Party

Most Effective Loyalty and Rewards Campaign
Caffè Nero and Yoyo Wallet – Caffè Nero Mobile Payment and Loyalty Platform
Vodafone Turkey and Ketchup Loyalty – Vodafone Yanımda (Vodafone With Me): #What'sThereForMe Campaign

Most Effective Cross-screen Campaign
Specsavers and Manning Gottlieb OMD – Cross-screen Attribution Project
Suzuki and Viant – S-Cross Campaign

Most Effective Messaging Campaign
Gordon's Gin, Carat and Weve – Gordon's: Alleviating Frustration at the Station
Sony Music Latin – Carlos Vives Call Me Campaign
The Scottish Government/NCSII, Republic of Media and Mobile Journey – Safer Scotland
Ubisoft, Maxus and Weve – Watch Dogs 2: Unleash your inner 'hacktivist'
Unilever and ubisend – PG Tips Comic Relief #1MillionLaughs Campaign

Most Innovative Campaign
Gordon's Gin, Carat and Weve – Gordon's: Alleviating Frustration at the Station
Samsung, InMobi and Starcom – Samsung Galaxy S7 Microcell Approach
Subway France, S4M, MediaCom and Lokall – You're The Chef
The Telegraph and Fetch – News Personalisation at a Grand Scale
Ubisoft, Maxus and Weve – Watch Dogs 2: Unleash your inner 'hacktivist'
Yapi Kredi Bankasi and KocZER – Find the Hidden Vadaa

Most Effective Use of Data
AXA, Havas Media, Mobext, Posterscope and GroundTruth – AXA: One Step Ahead
Gordon's Gin, Carat and Weve – Gordon's: Alleviating Frustration at the Station
iTaxi and Cube Group – Reach the Destination with iTaxi!
Peugeot, OMD and LoopMe – Using Data from the 'Inside Out' for Peugeot
Subway France, S4M, MediaCom and Lokall – You're The Chef
Vodafone and MEC – Shhh…Don't Mention the iPhone 7

Most Creative Campaign
BBC, Kargo and Mobext – BBC Doctor Who
Deutsche Telekom, MediaCom and Saatchi & Saatchi – The Lenz App: Telekom Electronics Beats meets Gorillaz
Funkin' Cocktails, The Village Communications and TabMo – 'Make it Shake' Campaign
Gordon's Gin, Carat and Weve – Gordon's: Alleviating Frustration at the Station
Ubisoft, Maxus and Weve – Watch Dogs 2: Unleash your inner 'hacktivist'

Most Effective Retail/FMCG Campaign or Solution
Covent Garden and Blippar – The Augmented Reality Shopping Destination
Doritos, OMD UK and Blis – Doritos Heatburst
Gordon's Gin, Carat and Weve – Gordon's: Alleviating Frustration at the Station
Specsavers and Manning Gottlieb OMD – Cross-screen Attribution Project
Subway France, S4M, MediaCom and Lokall – You're The Chef
Timberland, GroundTruth, Vizeum and Amplifi – Seek Out Your Urban Adventure

Most Effective Charity Campaign or Solution
Comic Relief and Fonix – Red Nose Day SMS Donations
Goodwill and Verve – Donate Stuff. Create Jobs
Institute of Cancer Research, JAA Media and Mobile Journey – ICR Branding Campaign

Most Effective Financial Services Campaign or Solution
AXA, Havas Media, Mobext, Posterscope and GroundTruth – AXA: One Step Ahead
uSwitch – Switching Made Simple
Yapi Kredi Bankasi and KocZER – Yapi Kredi Mobile App

Most Effective Travel & Tourism Campaign or Solution
Cheapflights – Emoji Search
Heathrow Airport – Around the World With Mr. Adventure
Hostelworld and TUNE – Speak the World: SnapChat App Install Campaign
Hotels.com and Fetch – TV Planning, the Mobile-first way
Teletext Holidays and Yodel Mobile – Teletext Holidays
Visit California – California Star

Most Effective Entertainment Campaign or Solution
BBC, Kargo and Mobext – BBC Doctor Who
Kobalt and Nimbletank – AWAL
NBCUniversal, hayu and Yodel Mobile – The hayu On-demand TV App
Sony Music Latin and Shakira – The Search for El Dorado Geo-location Campaign
The Telegraph and Fetch – News Personalisation at a Grand Scale
Ubisoft, Maxus and Weve – Watch Dogs 2: Unleash your inner 'hacktivist'

Most Effective Automotive Campaign or Solution
Fiat, Jeep, Blinks and Hands Mobile – Geo Behaviour Campaign
Renault, Manning Gottlieb OMD and GroundTruth – The All New Renault Mégane

Most Effective Health and Fitness Campaign or Solution
Runtastic and Adjust – Runtastic Results Facebook Campaign
Public Health England – Sugar Smart

There are 36 categories in which to enter this year, with several new categories, including Most Effective Launch Campaign; Most Creative Campaign; and Most Effective Personal Assistant App.

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