Managing Director, Uk and Northern Europe, Yext
Global COO and US CEO, S4M
Head of Marketing, Insurance. American Express
Chief Strategy Officer, Somo
Co-founder, Dot Media/Mobile Marketing magazine and Masterclassing
David Murphy is the founder and editor of Mobile Marketing. The magazine launched online in November 2005, and now attracts over 40,000 unique visitors per month.
The site is updated several times each business day, and also comes in print, iPad and mobile versions. David also represents Mobile Marketing at conferences, often moderating panel debates, or giving a refreshingly independent take on the fast-moving world of mobile marketing.
Head of Digital Product Management,House of Fraser
Elaine Smith is Head of Digital Product Management at House of Fraser, the premium department store with 61 stores across the UK. She is responsible for the development of the digital proposition across House of Fraser.
Previously she was Head of Project Office at House of Fraser responsible for the delivery of multichannel programme. Her deliverables include Buy & Collect and Order in Store, the House of Fraser apps, redesigning the desktop & mobiles sites and International eCommerce expansion.
Director, Online Product, John Lewis
Sienne Veit has held the post of Director, Online Product at John Lewis for a year and a half where she has been responsible for leading the development of the online customer experience across all channels.
Head of Mobile, DigitasLBi
Ilicco joined global marketing and technology agency DigitasLBi as Head of Mobile in 2011. With overall responsibility for product development and innovation, Ilicco heads up the agency’s mobile team, developing mobile strategies for the agency’s portfolio of global brands, and helping them take advantage of the ubiquity of mobile as an integral part of DigitasLBi’s blended offering.
Ilicco has been named as one of the UK’s top 100 most influential people in media by The Guardian.
CEO, Culture Group
Culture Group develop campaigns and formats to entertain, inform and inspire. "We plan to revolutionise the way that people consume content as a learning experience and to challenge the way that brands engage people. We do this by creating societal impact to deliver loyalty and growth for clients including Google, Virgin, Red Bull and Comic Relief.
Glynn established his first company - a leading youth consumer magazine - at the age of 15. He now works across private and public sectors in global markets. His initiatives have been consumed by millions of print media readers, by tens of millions of television viewers and over a billion internet visitors.
Glynn sits on an Editorial Advisory Board for BBC Worldwide, serves on the Advisory Board for Welsh Government and co-founded Young Brits as a social enterprise to champion young business talent from the UK to the rest of the world. He is a UK Ambassador for the European Cultural Parliament’s Youth Network and the UK’s Lead Entrepreneur delegate at the G20 Summits. In 2015 Glynn was appointed by Méxican President Peña Nieto as UK Honorary Consul for México.
Founder & Director, Digital Potential
Hugh is a pioneer and leader in digital having operating at the convergence of telecoms and media since the mid 90s. He is and the founder and director of Digital Potential a digital media and telecoms consultancy and Interim management business focused on mobile but also working in web and Interactive TV as the digital world converges. The business provides advice on strategy & implementstion in Digital/Mobile Content, Mobile Applications (Both Consumer and Enterprise), Mobile Advertising & Mobile Commerce.
Hugh has extensive experience of delivering mobile content and services initially with Independent News & Media in the late 90’s. Subsequently in his role as VP Data & Content at O2/Telefonica’s he led their data/content/advertising offering from scratch to leadership in the mid nougties pre iphone. Hugh then moved to Microsoft as Director of Mobile Services and launched their range of mobile services including MSN, Bing, Messenger & Hotmail and helped launch Mobile Advertising. Since 2010 and the formation of Digital Potential clients have included LG, O2, BBH, Thomson Reuters, NSPCC, UK Broadband & Nominet as well as a number of start ups. Hugh is a regular on the speaking circuit, a former Board member of the Mobile Marketing Association and is also a non Exec Director of Phonepay Plus the UK regulator of Phonepaid micropayments.
Global Head of Mobile, Mediacom
Ben ensures that MediaCom develops a mobile-first mind-set across all its offices and processes.
As more and more digital campaigns expand into mobile, Ben works with Mediacom's teams to deliver the full benefits and the latest knowledge to its clients.
Ben joined MediaCom in 2013, bringing more than a decade's experience of the mobile industry and providing additional leadership for the company's specialist mobile divisions in markets such as the UK, Germany, Scandinavia, Singapore and India.
His goal is to ensure that this level of expertise and creativity is available to all MediaCom clients, wherever they are and whoever they are targeting.
Commercial Director, Trinity Mirror
Mark is currently Commercial Director at publishing group Trinity Mirror, and also President of industry body, The International News Media Association (www.inma.org). The organisation networks latest trends and ideas via news media groups across the globe. The organisation’s mantra is “Sharing Ideas, Inspiring Change”, the key current focus is around the change from print to a “print + digital” ecology, with emphasis on how media is becoming more mobile.
Former, Director of Mobile Platforms, Telegraph Media Group, Mark was responsible for strategy/development on all mobile and tablet offerings for one of the UK’s/world’s major media groups. He has more than 20 years experience inside newspapers and media companies.
Spent 5 years in the mobile consultancy arena…clients from a diverse field: The American Marketing Association, Showcase Cinemas, Metallica/Girls Aloud music groups, and major news groups in Australia and India.
Also sits on the Code of Advertising Practice board (CAP) for the UK’s Advertising Standards Authority (ASA), deciding what is legal, decent, honest and truthful in high profile sales promotional / advertising campaigns.
Online Editor, Mobile Marketing
Alex Spencer is online editor at Mobile Marketing, responsible for the day-to-day running of the site, overseeing editorial content, writing news and features and editing video interviews and podcasts. He’s also first to get his hands on all the shiny new mobile tech.
Reporter, Mobile Marketing
Tim Maytom is a Reporter for Mobile Marketing Magazine, where he has worked for over two years, producing news stories and features. His passions include innovation in the tech industry and how the growth of mobile is impacting emerging markets.
Managing Director, ATAO
Steve has eight years' experience in mobile, creating value from emerging technologies, and an additional seven years focused on digital. His company, ATAO, provides a range of services, including strategic, marketing and innovation consultancy, within the mobile sector. Clients include VCs; the GSMA; mobile agencies, publishers, retailers and technology start-ups.
Previously, Steve lead a team at Orange/EE where, for five years, he was responsible for developing technology and data-driven business lines including mPayment, launching mobile advertising and consumer-focused apps. He has also served as the European Managing Director of a silicon valley start-up providing location-based advertising, and prior to that, carried out pro bono work for UNICEF on mobile initiatives. Steve has sat on five major mobile industry councils/boards, including co-founding the IAB Mobile Steering Group.
He loves when technology works for people.
Chief Operating Officer, IAB
Alex Kozloff is currently Chief Operating Officer at the IAB, the trade body that represents digital advertising in the UK. Her role is to ‘Make Mobile Mandatory’ for marketers in the UK, particularly through driving research essential to educate and inform the market.
Named as one of Media Week’s 30 under 30 in 2011, and the Drum’s “Mobile Top 50” in 2013, her areas of expertise include advertising and mobile media, m-commerce, and consumer trends in mobile. Prior to the IAB, she managed media research at France Telecom owned Orange and Unanimis. Earlier in her career, Alex cut her media teeth at the IPG media agency, Initiative.
CEO, Too Many Dreams
Stephen has spent almost 20 years working with brands from the creative, advertising and mobile industries, including launching two successful companies of his own - ShuffleDrop Management and Too Many Dreams. Stephen began his career working for a variety of record labels, including EMI, Virgin, Wall of Sound and [PIAS] Entertainment and is currently Global Marketing Director for Voluum, a marketing technology platform.
He previously led Marketing at Millennial Media, from before its IPO until it’s ultimate sale to AOL. Stephen is a member of the IAB Mobile Steering Committee, has been certified by the Chartered Institute of Marketing and has previously DJ’ed and taught tap dancing. He is also humble and doesn’t mind talking about himself in the third person...!
Managing Partner, Burn The Sky
Rob is a recognised expert in mobile marketing, mCommerce and CRM. He helps leading retailers, entertainment and other consumer-facing companies adopt new digital platforms, rethink their consumer engagement, and transform marketing and sales performance.
He is Managing Partner of Burn The Sky, the mobile consultancy with clients like American Express, Avon Cosmetics, CVC Capital Partners, Evolution Gaming, Heineken, HSBC, John Lewis, O2, Paddy Power, PwC and Richemont.
Rob runs digital workshops and training programmes for clients direct and on behalf of the IDM and Econsultancy. He's also written two books on Mobile Marketing and Mobile Commerce.
Head of Marketing, IMImobile
Alex is Head of Marketing at IMImobile. He is an experienced marketer and mobile marketing veteran, responsible for the development and implementation of the business’s marketing strategy. Alex has over 10 years experience of working within the mobile industry and previously delivered award-winning mobile marketing campaigns for clients such as Coca-Cola, Carslberg, Ferrero, Lufthansa, Nokia and McDonalds. Since 2011, he has been a UK Board Member of the Mobile Marketing Association (MMA).
Andy Favell is a freelance mobile/digital consultant, journalist and web editor. He advises companies on their mobile, digital, media and content strategy. He has been writing about business and technology since the 1990s, for numerous titles, including a weekly column on mobile best practice for ClickZ. As a web producer/editor has worked on websites for the BBC, Channel 4 and was the editor of mobile best-practice resource mobiThinking for six years.
Andy passionately believes that mobile technologies are the catalyst to bridging the digital divide in the developing world, bringing improvements to health, education, political and financial inclusion.
General Manager EMEA, xAd
Theo Theodorou is the General Manager of EMEA for xAd, the global location company. He is a seasoned digital veteran who is regularly invited to speak at industry events including the IAB’s Mobile Engage, Mobile Media Summit and AdWeek. Theo is also a regular commentator in the UK press.
Before taking up his post at xAd, Theo played a critical role in developing and driving some of the globe’s biggest tech brands’ mobile advertising offerings. He spent a number of years at Apple as Head of Sales and Strategy for iAd and before that was Head of Sales for Mobile Advertising at Microsoft where he grew the team, inventory and network of third-party sites, including the launch of MSN Mobile’s ad product in multiple markets.
Theo has an in-depth understanding of the challenges facing both brands and the media agencies they work with in the new multi-screen digital world. With its mobile location technology, xAd has been working with global brands such as ASDA, Starbucks and Westfield to redefine mobile measurement and attribution, ensuring location data signals are verified and filtered to match brands’ targeting goals for their audiences.
Working for businesses such as Thus, Redstone, O2 & Mobile Interactive Group and now the CEO of Fonix, Rob has over 16 years’ experience overseeing some of the largest interactive messaging and mobile payment campaigns in the UK across Media, Telecoms and Technology sectors. Rob is also a board member of the Association of Interactive Media and Entertainment (AIME).
Head of Mobile Products and Services, Camelot UK Lotteries
Mark heads up the Mobile Products and Services team and manages the vision, roadmap and development of The National Lottery App which is helping transform Camelot's digital channels and future player relationships. Alongside this exciting role, Mark is also part of the senior team to help shape the people and process capability both within the Products and Services and wider Digital teams.
Prior to joining Camelot in October 2015, Mark was at Tesco for three years, where he managed the Mobile Marketing and digital customer engagement strategy together with a Digital Innovation team which was helping shape the future across digital channels.
Mark has significant experience in the mobile industry, joining O2 in 2002, and is a recognised ’Mover & Shaker’ within the multi-channel retail industry. He was the driving force behind Tesco’s ‘star’ mobile marketer status as headlined by the IAB in 2015.
He’s a strategic and creative leader and established thought leader called upon for opinion across key mobile and retail industry events and publications and founding member of the Mobile Leaders Network for Mobile Marketing Magazine. He has significant experience working with breakthrough technologies such as beacons, wearables, IoT, Virtual and Augmented Reality and gamification to drive next generation digital customer experiences.
There are 36 categories in which to enter this year, with several new categories, including Most Effective Internet of Things Solution; Most Effective In-car app; and Most Effective Healthcare Campaign or Solution.