Managing Director, UK and Northern Europe, Yext
Global Ambassador BIMA, BIMA Hot 100 & The Drum Digerati
Mary is a digital maven, entrepreneur and business mentor. After c-suite roles at WPP, Steak, Reform and Collective, in 2013 she co-founded medical technology startup MyHealthPal as well as the women's networking franchise How She Made It. Both enterprises started in London, but have expanded to the US and Canada.
Mary started in advertising sales on Fleet Street in the late 80's, the dawn of desktop publishing and she has been part of the digital revolution ever since. She has helped guide several of the world’s largest brands’ entry to the disruptive and evolving landscape of digital, including Mazda, Ford, John Lewis, BUPA, IBM, Nestle and British Gas. First woman to Chair The Guardian Changing Advertising Summit, she is a speaker, writer, business mentor and coach. Global Ambassador for BIMA, Board member of Tech London Advocates and NED. In April 2017 Mary stepped down as MD of [email protected] and is starting a new agency leadership role in June.
Global COO and US CEO, S4M
Jana Eisenstein, EMEA MD, Videology
Jana is Videology’s EMEA MD and is responsible for driving growth of Videology’s European business and rolling out converged TV platform solutions. Since joining Videology at the end of 2010 as Managing Director UK, and as the company’s first European employee, she has driven the business to become a significant force in video advertising technology across UK, Ireland, France, Italy and Spain and a market leader globally. Jana is an experienced senior executive in digital media, with more than 17 year’s direct experience in the media sector. She started her career in finance and banking with Commerzbank and EDC before becoming a specialist media and telecoms consultant with Deloitte & Touche and Gemini Consulting.
A digital pioneer, in early 2000 Jana joined her first mobile startup as COO of 12snap, a leader in mobile marketing across Europe. She then joined the mobile adserving new venture ScreenTonic to launch the UK business. ScreenToinc was acquired by Microsoft in 2007. Following the acquisition, Jana held director roles at Microsoft Advertising UK and Microsoft Consumer and Online.
Jana is Canadian and has an MBA from Western Business School. She speaks four languages fluently and has worked in 12 different countries during her career.
Director, Partnerships and Platform Sales, Widespace
Chief Digital Officer, McCann Worldgroup EMEA
Jon works with international clients and local market agencies to deliver the group’s digital strategy. He heads a group of 45 agency digital leaders across McCann Worldgroup in Europe, and has global digital responsibility for a range of clients.
McCann Worldgroup includes pure-play digital agencies such as MRM and Momentum, e-commerce specialists Optaros-MRM as well as the fully integrated, global communications agency McCann. Clients include Nestle, Mastercard, L’Oreal and Microsoft.
Jon was founder and CEO of Marvellous, which later joined Isobar, and pioneered using mobile as a creative platform for brands. Here he won two Cannes Lions for mobile. He has also led client accounts at digital agencies Differentis, Electronic Ink and Somewhat, defining strategy and systems integration, user experience, product and service design with clients including Vodafone, adidas, Coca-Cola and Nokia. Two recent achievements were as the executive creative director on Chelseafc.com, a project that secured the club a record sponsorship deal with Yokohama; and as a consultant helping the BBC shape the next generation of digital products for music and radio.
Jon is a regular speaker on the digital-creative circuit, with his Now, New, Next presentation on the next 12 month vision for digital, as well as observations on a range of marketing trends driven by digital technologies.
Jon has worked in advertising and communications for over 30 years and in digital for 18.
Head of Product, Blis
Amy is Head of Product at Blis and is responsible for high level product strategy and development alongside the release of new revenue streams and products into the market.
Amy leads her team to achieve goals, surpass expectations and push boundaries. She is constantly looking for new ways of delivering Blis’ vision: To provide Blis customers with the best technology, the highest levels of innovation and outstanding customer service.
As one of the original Blis employees, Amy has grown her career over the last few years from an entry level role in partner relationships through to heading up both Operations and Product sequentially.
Her experience working in Operations means than Amy has a thorough understanding of the RTB landscape from all angles; from publishers, SSPs, DSPs through to 3rd party data providers.
Outside of work, Amy enjoys music, literature, competitive sports and travelling.
She graduated from Bath University with an BA in Modern Languages and enjoys any opportunity she has to use them.
Head of Marketing, Insurance. American Express
Nick Bilodeau is a financial services marketing executive and recognized industry influencer with over 20 years of leadership experience. In his current role as Head of Marketing for Insurance at American Express in Canada, Nick is responsible for strategic direction and marketing activities across all channels for the insurance business. His previous work has included heading departments and marketing initiatives for organizations like Fidelity, ING Direct, and Northbridge Financial.
Nick holds an MBA from the Schulich School of Business (York University) and a BA in Commerce and Information System from Western University. He has also completed an executive program in Competitive Marketing Strategy at Wharton.
Director of Business Development EMEA, TUNE
Director, Agency & Strategic Partnerships, Factual
Chief Strategy Officer, Somo
Respected throughout the digital industry for the breadth of his experience, his foresight and vision, and the quality of his strategic thinking, Ross is without doubt the Professor of Mobile!
He has over 20 years’ experience in digital media with 5 years focused on mobile. As Somo’s CSO, Ross advises global brands such as Red Bull, Audi and Universal Music on how to harness the potential of mobile technologies.
He was one of the founders of Virgin Games and has been called upon to advise 10 Downing Street and the Department for Culture, Media and Sport on interactive media development. He has created award-winning digital strategies for clients including Reuters, Sony, British Airways and The Independent. Ross has been a founding member of six digital businesses throughout the last 15 years.
Ross is an expert in consumer behaviour, mobile usage and changes in the market. He has been a judge in all the major creative and effectiveness awards in digital marketing and a frequent keynote speaker at global industry conferences and events.
Lisa Goodchild’s experience in – and passion for – all things digital is unrivalled. For more than 20 years she has lived, loved and been a major player in the industry making waves in far-reaching arenas, from fashion, finance & tech to online advertising and non-profit.
Throughout her career, Lisa has brought excitement to her projects, making ‘it’ happen, with her agency social media consultancy Digiwoo, for the likes of Hewlett Packard, British Airways, Goldman Sachs, Panasonic & Ted Baker, & also in her capacity as an advisor to notable names such as PR guru Lynne Franks, June Sarpong MBE, Shaa Wasmund MBE & MOBO Awards founder Kanya King MBE. Indeed Lisa went on to raise investment and become a co-founder of one of the largest fashion & beauty publishers in the UK 1.25 million views per month. Lisa also mentors for Google & Virgin as well as being a Marketing Academy Alumni and a Marketing Academy Apprenticeship Charity Trustee.
Lisa also has a love and passion for education and is working on a new project called ‘digilearning’ creating a digital movement changing the way children are educated across the world.
With zeal, drive & an enviable contacts book, Lisa enjoys a career that pays dividends in more ways than one. Put simply, Lisa does what she loves & loves what she does – whether that’s being a mother, getting creative with communications, or turning her digital passions into celebrated success stories.
Co-founder, Dot Media/Mobile Marketing magazine and Masterclassing
David Murphy is the founder and editor of Mobile Marketing. The magazine launched online in November 2005, and now attracts over 40,000 unique visitors per month.
The site is updated several times each business day, and also comes in print, iPad and mobile versions. David also represents Mobile Marketing at conferences, often moderating panel debates, or giving a refreshingly independent take on the fast-moving world of mobile marketing.
CEO, Too Many Dreams
Stephen has spent almost 20 years working with brands from the creative, advertising and mobile industries, including launching two successful companies of his own - ShuffleDrop Management and Too Many Dreams. Stephen began his career working for a variety of record labels, including EMI, Virgin, Wall of Sound and [PIAS] Entertainment and is currently Global Marketing Director for Voluum, a marketing technology platform.
He previously led Marketing at Millennial Media, from before its IPO until it’s ultimate sale to AOL. Stephen is a member of the IAB Mobile Steering Committee, has been certified by the Chartered Institute of Marketing and has previously DJ’ed and taught tap dancing. He is also humble and doesn’t mind talking about himself in the third person...!
Director, Online Product, John Lewis
Sienne Veit has held the post of Director, Online Product at John Lewis for a year and a half where she has been responsible for leading the development of the online customer experience across all channels.
CEO, Culture Group
Culture Group develop campaigns and formats to entertain, inform and inspire. "We plan to revolutionise the way that people consume content as a learning experience and to challenge the way that brands engage people. We do this by creating societal impact to deliver loyalty and growth for clients including Google, Virgin, Red Bull and Comic Relief.
Glynn established his first company - a leading youth consumer magazine - at the age of 15. He now works across private and public sectors in global markets. His initiatives have been consumed by millions of print media readers, by tens of millions of television viewers and over a billion internet visitors.
Glynn sits on an Editorial Advisory Board for BBC Worldwide, serves on the Advisory Board for Welsh Government and co-founded Young Brits as a social enterprise to champion young business talent from the UK to the rest of the world. He is a UK Ambassador for the European Cultural Parliament’s Youth Network and the UK’s Lead Entrepreneur delegate at the G20 Summits. In 2015 Glynn was appointed by Méxican President Peña Nieto as UK Honorary Consul for México.
Founder & Director, Digital Potential
Hugh is a pioneer and leader in digital having operating at the convergence of telecoms and media since the mid 90s. He is and the founder and director of Digital Potential a digital media and telecoms consultancy and Interim management business focused on mobile but also working in web and Interactive TV as the digital world converges. The business provides advice on strategy & implementstion in Digital/Mobile Content, Mobile Applications (Both Consumer and Enterprise), Mobile Advertising & Mobile Commerce.
Hugh has extensive experience of delivering mobile content and services initially with Independent News & Media in the late 90’s. Subsequently in his role as VP Data & Content at O2/Telefonica’s he led their data/content/advertising offering from scratch to leadership in the mid nougties pre iphone. Hugh then moved to Microsoft as Director of Mobile Services and launched their range of mobile services including MSN, Bing, Messenger & Hotmail and helped launch Mobile Advertising. Since 2010 and the formation of Digital Potential clients have included LG, O2, BBH, Thomson Reuters, NSPCC, UK Broadband & Nominet as well as a number of start ups. Hugh is a regular on the speaking circuit, a former Board member of the Mobile Marketing Association and is also a non Exec Director of Phonepay Plus the UK regulator of Phonepaid micropayments.
Head of Marketing, IMImobile
Alex is Head of Marketing at IMImobile. He is an experienced marketer and mobile marketing veteran, responsible for the development and implementation of the business’s marketing strategy. Alex has over 10 years experience of working within the mobile industry and previously delivered award-winning mobile marketing campaigns for clients such as Coca-Cola, Carslberg, Ferrero, Lufthansa, Nokia and McDonalds. Since 2011, he has been a UK Board Member of the Mobile Marketing Association (MMA).
Global Head of Mobile, Mediacom
Ben ensures that MediaCom develops a mobile-first mind-set across all its offices and processes.
As more and more digital campaigns expand into mobile, Ben works with Mediacom's teams to deliver the full benefits and the latest knowledge to its clients.
Ben joined MediaCom in 2013, bringing more than a decade's experience of the mobile industry and providing additional leadership for the company's specialist mobile divisions in markets such as the UK, Germany, Scandinavia, Singapore and India.
His goal is to ensure that this level of expertise and creativity is available to all MediaCom clients, wherever they are and whoever they are targeting.
Commercial Director, Trinity Mirror
Mark is currently Commercial Director at publishing group Trinity Mirror, and also President of industry body, The International News Media Association (www.inma.org). The organisation networks latest trends and ideas via news media groups across the globe. The organisation’s mantra is “Sharing Ideas, Inspiring Change”, the key current focus is around the change from print to a “print + digital” ecology, with emphasis on how media is becoming more mobile.
Former, Director of Mobile Platforms, Telegraph Media Group, Mark was responsible for strategy/development on all mobile and tablet offerings for one of the UK’s/world’s major media groups. He has more than 20 years experience inside newspapers and media companies.
Spent 5 years in the mobile consultancy arena…clients from a diverse field: The American Marketing Association, Showcase Cinemas, Metallica/Girls Aloud music groups, and major news groups in Australia and India.
Also sits on the Code of Advertising Practice board (CAP) for the UK’s Advertising Standards Authority (ASA), deciding what is legal, decent, honest and truthful in high profile sales promotional / advertising campaigns.
General Manager EMEA, xAd
Theo Theodorou is the General Manager of EMEA for xAd, the global location company. He is a seasoned digital veteran who is regularly invited to speak at industry events including the IAB’s Mobile Engage, Mobile Media Summit and AdWeek. Theo is also a regular commentator in the UK press.
Before taking up his post at xAd, Theo played a critical role in developing and driving some of the globe’s biggest tech brands’ mobile advertising offerings. He spent a number of years at Apple as Head of Sales and Strategy for iAd and before that was Head of Sales for Mobile Advertising at Microsoft where he grew the team, inventory and network of third-party sites, including the launch of MSN Mobile’s ad product in multiple markets.
Theo has an in-depth understanding of the challenges facing both brands and the media agencies they work with in the new multi-screen digital world. With its mobile location technology, xAd has been working with global brands such as ASDA, Starbucks and Westfield to redefine mobile measurement and attribution, ensuring location data signals are verified and filtered to match brands’ targeting goals for their audiences.
Managing Director, ATAO
Steve has eight years' experience in mobile, creating value from emerging technologies, and an additional seven years focused on digital. His company, ATAO, provides a range of services, including strategic, marketing and innovation consultancy, within the mobile sector. Clients include VCs; the GSMA; mobile agencies, publishers, retailers and technology start-ups.
Previously, Steve lead a team at Orange/EE where, for five years, he was responsible for developing technology and data-driven business lines including mPayment, launching mobile advertising and consumer-focused apps. He has also served as the European Managing Director of a silicon valley start-up providing location-based advertising, and prior to that, carried out pro bono work for UNICEF on mobile initiatives. Steve has sat on five major mobile industry councils/boards, including co-founding the IAB Mobile Steering Group.
He loves when technology works for people.
Managing Partner, Burn The Sky
Rob is a recognised expert in mobile marketing, mCommerce and CRM. He helps leading retailers, entertainment and other consumer-facing companies adopt new digital platforms, rethink their consumer engagement, and transform marketing and sales performance.
He is Managing Partner of Burn The Sky, the mobile consultancy with clients like American Express, Avon Cosmetics, CVC Capital Partners, Evolution Gaming, Heineken, HSBC, John Lewis, O2, Paddy Power, PwC and Richemont.
Rob runs digital workshops and training programmes for clients direct and on behalf of the IDM and Econsultancy. He's also written two books on Mobile Marketing and Mobile Commerce.
Andy Favell is a freelance mobile/digital consultant, journalist and web editor. He advises companies on their mobile, digital, media and content strategy. He has been writing about business and technology since the 1990s, for numerous titles, including a weekly column on mobile best practice for ClickZ. As a web producer/editor has worked on websites for the BBC, Channel 4 and was the editor of mobile best-practice resource mobiThinking for six years.
Andy passionately believes that mobile technologies are the catalyst to bridging the digital divide in the developing world, bringing improvements to health, education, political and financial inclusion.
Working for businesses such as Thus, Redstone, O2 & Mobile Interactive Group and now the CEO of Fonix, Rob has over 16 years’ experience overseeing some of the largest interactive messaging and mobile payment campaigns in the UK across Media, Telecoms and Technology sectors. Rob is also a board member of the Association of Interactive Media and Entertainment (AIME).
Digital Innovation Consultant
A mobile industry veteran, Mark has been helping some of the biggest brands and retailers in the UK unlock the power of mobile and digital customer engagement for over 15 years.
He cut his teeth in the exciting world of mobile in 2002 when he joined O2 spending 10 successful years in a number of commercial and consultancy roles. In 2012, Mark joined Tesco to head up and deliver a Mobile Marketing strategy and blueprint and was the driving force behind the focus on mobile. His work was recognised by the IAB in 2015 with Tesco being awarded ‘star’ Mobile Marketer status.
In 2015, Mark moved to join Camelot as Head of Mobile Products and Services to take ownership of their mobile vision and product strategy. Highlights were growing app downloads by 200% and increasing active users to over 70%.
Mark left Camelot in January 2017 and is currently consulting with a number of brands and agencies on their mobile and digital retail strategies.
Online Editor, Mobile Marketing
Alex Spencer is online editor at Mobile Marketing, responsible for the day-to-day running of the site, overseeing editorial content, writing news and features and editing video interviews and podcasts. He’s also first to get his hands on all the shiny new mobile tech.
Reporter, Mobile Marketing
Tim Maytom is a Reporter for Mobile Marketing Magazine, where he has worked for over two years, producing news stories and features. His passions include innovation in the tech industry and how the growth of mobile is impacting emerging markets.
There are 36 categories in which to enter this year, with several new categories, including Most Effective Internet of Things Solution; Most Effective In-car app; and Most Effective Healthcare Campaign or Solution.