2014 Awards Categories

 

There are 40 Categories for the 2014 Effective Mobile Marketing Awards. You can submit an entry in more than one category if appropriate, just include full details on the entry form. Here’s the full Category breakdown…

People’s Choice Awards

The People’s Choice Awards are voted for by the industry from a shortlist compiled by Mobile Marketing Magazine.

Mobile Marketer of the Year
This award will go to the person who has done most to establish mobile as an effective marketing channel.

Most Effective Agency
This award recognises the agency that is working to create the most effective mobile marketing campaigns.

Most Effective Brand
This award will go to the brand that has used mobile most effectively this year and has done the most to champion mobile as an effective marketing channel worthy of significant investment.

Most Effective Technology Provider
This award recognises the company that has developed the most effective piece of mobile marketing technology designed to allow brands to easily execute their campaigns.

Services

Most Effective Advertising Platform
This category recognises the most effective mobile advertising platform. This could be designed for producing rich media or 3D creative, to facilitate something like programmatic buying or to perform analytics for campaign optimisation.

Most Effective Advertising Network
This category recognises the most effective mobile advertising network. This will not be judged on the results of any one campaign, but the efficiency and effectiveness of the network overall.

Most Effective Mobile-first Service   
This category recognises the most effective most effective mobile-first service. The judges are looking for a company that has used mobile as the starting point to deliver a service.

Most Effective App or Site Building Platform
This category recognises the most effective platform for companies to build their own mobile presence. The judges will be looking at ease of use, cost effectiveness, scalability, flexibility and the quality of the finished product the platform is capable of producing.

Products

Most Effective Responsive Site
This category recognises the most effective responsive website designed to serve up content that looks great and works well across different screens. The judges will be looking at overall design and presentation, load times, and functions that are contextualised to different devices.

Most Effective Mobile Site
The judges are looking for the best mobile site. They will reward something that is easily accessible on the widest range of mobile handsets, from basic feature phones, to the latest smartphone. Visitor numbers, mobile-first features and details of any revenues generated from mobile sales will all be taken into account.

Most Effective Consumer App
This category rewards the most effective smartphone app targeting consumers on any platform. As brands and developers launch apps for different reasons, the judges will select the winner based on how well the app meets the entrant’s stated objectives. Judges will be looking for evidence of effectiveness in terms of download volumes, revenues generated for transactional apps, or other monetisation strategies.

Most Effective Enterprise App
This category rewards the most effective smartphone app targeting business users on any platform. As brands and developers launch apps for different reasons, the judges will select the winner based on how well the app meets the entrant’s stated objectives. Judges will look for evidence of effectiveness in terms of things like the app’s impact on efficiency, productivity, costs and other KPIs.

Most Effective Consumer Tablet App
This category recognises the most effective tablet app targeting consumers on any platform. Judges will be looking for evidence of effectiveness in terms of download volumes, revenues generated for transactional apps, or other monetisation strategies.

Most Effective Enterprise Tablet App
This category recognises the most effective tablet app targeting business users on any platform. Judges will look for evidence of effectiveness in terms of things like the app’s impact on efficiency, productivity, costs and other KPIs.

Most Effective Use of Payment Technologies
If the UK is to become a cashless society, the uptake of mobile payment solutions is crucial. Whether it’s a mobile point-of-sale, a front-end online solution or something working behind the scenes, we’re looking for the most effective use of a payment technology by a brand.

Most Accessible App
Here, the judges are looking for the app that most effectively caters to the needs of people who may suffer from visual, aural or other impairments. The criteria for effectiveness here is not necessarily seen in terms of download numbers or revenues generated but the degree to which the app is inclusive to all members of society.

Campaigns

Most Effective Mobile Advertising Campaign
This award will go to the overall winner of the individual Campaigns categories, as chosen by the judges.

Most Effective Programmatic Buying Campaign
This category recognises the most effective use of programmatic buying in mobile advertising. Given the technology’s growing promise in enabling advertisers to bid on a per-impression basis in real-time, the judges will be looking for the campaign that best meets this promise. It should demonstrate maximisation of ad spend and delivery of the optimum ROI.

Most Effective Native Advertising Campaign
This category recognises the most effective use of native advertising. Popularised by Twitter and Facebook, native has exploded over the past 12 months, and the award will go to the campaign that deploys the most effective native creative and delivers the best results in this new ad segment.

Most Effective Rich Media Campaign
The judges will be looking for the most effective use of rich media in mobile advertising, including creative executions using images, video or 3D. Effectiveness will be high on the judge’s agenda but they will also be looking for the most innovative and engaging execution.

Most Effective Guerrilla Campaign
We are looking for agencies or brands creating campaigns with a mobile element that use low-cost, unconventional means to draw attention to an idea, product or service. This is as far from banner ads as you can get.

Most Effective Social Campaign
This category will reward the most effective campaign that uses social media as part of its execution, to give the campaign a viral kick or to tap into the power of social networks in other unexpected and effective ways.

Most Effective Affiliate Campaign
This category reflects the growing importance of affiliate activity in the mobile channel. The judges will be looking for the most effective affiliate campaign delivered via the mobile channel, either in isolation or as part of an integrated affiliate strategy.

Most Effective Messaging Campaign
This category will reward the most effective messaging campaign. This could take the form of a text, multimedia or OTT campaign.

Most Effective Search Campaign
This category rewards the campaign that best harnesses the power of mobile search. Judges are looking closely at the results but also at the campaign’s content and context – are searchers seeing what they want when they want it?

Most Effective Use of Video
In this category, the judges will be looking for the most effective use of video in mobile advertising campaign. Key criteria here will be the volume and length of views and the results of any call to action at the end of the video.

Most Effective CRM Campaign
The judges are looking for the best use of mobile for managing relationships with customers. The medium used is less important than the effect of the activity in creating loyal customers, measured by increases in lifetime value and brand metrics like propensity to buy.

Most Effective Sales Promotion Campaign
In this category, the judges are looking for a campaign that uses mobile to drive a sale or charitable donation, retail footfall, or further the engagement with the consumer. The campaign should demonstrate mobile’s ability to reach everyone and change buying behaviour.

Most Effective Brand Campaign
In its short history, mobile advertising has largely been seen as a direct response medium, but brands are increasingly exploring how it can be used in their businesses. Here, the judges are looking for the most effective mobile advertising campaign designed to improve brand metrics.

Most Effective Tablet Advertising Campaign
Many brands and publishers have responded to the explosion in tablet ownership by designing dedicated tablet apps, but advertising here is often an afterthought. This category will reward the campaign that most effectively harnesses the unique attributes of the tablet format to engage consumers through advertising.

Most Effective Integrated Campaign
In this category, we are looking for the most effective use of mobile as part of an integrated campaign. It could be campaign targeting people using a mobile device in front of the TV, or enabling people to use their mobile to interact with other media such as TV, print or outdoor.

Most Effective In-store Initiative
This award recognises the most effective use of mobile in store, embracing everything from on-shelf QR codes, to beacon campaigns targeting shoppers with information, or staff-focused deployments.

Most Effective Event Tie-in Campaign
In this category, we are looking for the most effective use of mobile around a big event, such as the World Cup, Master Golf, SXSW or The Rio Carnival. The judges will be looking for KPIs relating to effectiveness and for originality in the way the campaign ties into the event.

Sectors

Most Effective Publishing Campaign or Solution
In this category, the judges are looking for the mobile campaign or platform in the Publishing sector. It could be an app, a mobile site, a mobile marketing campaign or a technology platform that enables companies in the sector to deploy effective mobile marketing campaigns.

Most Effective Travel & Tourism Campaign or Solution
In this category, the judges are looking for the mobile campaign or platform in the Travel & Tourism sector. It could be an app, a mobile site, a mobile marketing campaign, or a technology platform that enables companies in the sector to deploy effective mobile marketing campaigns.

Most Effective Gambling Campaign or Solution
In this category, the judges are looking for the mobile campaign or platform in the Gambling sector. It could be an app, a mobile site, a mobile marketing campaign, or a technology platform that enables companies in the sector to deploy effective mobile marketing campaigns.

Most Effective Financial Campaign or Solution
In this category, the judges are looking for the mobile campaign or platform in the Financial Services sector. It could be an app, a mobile site, a mobile marketing campaign, or a technology platform that enables companies in the sector to deploy effective mobile marketing campaigns.

Most Effective Retail Campaign or Solution
In this category, the judges are looking for the mobile campaign or platform in the Retail sector. It could be an app, a mobile site, a mobile marketing campaign, or a technology platform that enables companies in the sector to deploy effective mobile marketing campaigns.

Most Effective Charity Campaign or Solution
In this category, the judges are looking for the mobile campaign or platform in the Charity sector. It could be an app, a mobile site, a mobile marketing campaign, or a technology platform that enables companies in the sector to deploy effective mobile marketing campaigns.

Most Effective Entertainment Campaign or Solution
In this category, the judges are looking for the mobile campaign or platform in the Entertainment sector. It could be an app, a mobile site, a mobile marketing campaign, or a technology platform that enables companies in the sector to deploy effective mobile marketing campaigns.

 

Categories Summary

People’s Choice Awards

Mobile Marketer of the Year

Most Effective Agency

Most Effective Brand

Most Effective Technology Provider

Services

Most Effective Advertising Platform

Most Effective Advertising Network

Most Effective Mobile-first Service

Most Effective App or Site Building Platform

Products

Most Effective Responsive Site

Most Effective Mobile Site

Most Effective Consumer App

Most Effective Enterprise App

Most Effective Consumer Tablet App

Most Effective Enterprise Tablet App

Most Effective Use of Payment Technologies

Most Accessible App

Campaigns

Most Effective Mobile Advertising Campaign

Most Effective Programmatic Buying Campaign

Most Effective Native Advertising Campaign

Most Effective Rich Media Campaign

Most Effective Guerrilla Campaign

Most Effective Social Campaign

Most Effective Affiliate Campaign

Most Effective Messaging Campaign

Most Effective Search Campaign

Most Effective Use of Video

Most Effective CRM Campaign

Most Effective Sales Promotion Campaign

Most Effective Brand Campaign

Most Effective Tablet Advertising Campaign

Most Effective Integrated Campaign

Most Effective In-store Initiative

Most Effective Event Tie-in Campaign

Sectors

Most Effective Publishing Campaign or Solution

Most Effective Travel & Tourism Campaign or Solution

Most Effective Gambling Campaign or Solution

Most Effective Financial Campaign or Solution

Most Effective Retail Campaign or Solution

Most Effective Charity Campaign or Solution

Most Effective Entertainment Campaign or Solution