2014 Judges


David Murphy, Co-founder, Dot Media/Mobile Marketing magazine and Chair of Judges

David Murphy is the founder and editor of Mobile Marketing. The magazine launched online in November 2005, and now attracts over 35,000 unique visitors per month.

The site is updated several times each business day, and also comes in print, iPad and mobile versions. David also represents Mobile Marketing at conferences, often moderating panel debates, or giving a refreshingly independent take on the fast-moving world of mobile marketing. David is chairing this year’s judging panel.

Hugh Griffiths

Hugh Griffiths, Founder & Director, Digital Potential

Hugh is a pioneer and leader in digital having operating at the convergence of telecoms and media since the mid 90s. He is and the founder and director of Digital Potential a digital media and telecoms consultancy and Interim management business focused on mobile but also working in web and Interactive TV as the digital world converges. The business provides advice on strategy & implementstion in Digital/Mobile Content, Mobile Applications (Both Consumer and Enterprise), Mobile Advertising & Mobile Commerce.

Hugh has extensive experience of delivering mobile content and services initially with Independent News & Media in the late 90’s. Subsequently in his role as VP Data & Content at O2/Telefonica’s he led their data/content/advertising offering from scratch to leadership in the mid nougties pre iphone. Hugh then moved to Microsoft as Director of Mobile Services and launched their range of mobile services including MSN, Bing, Messenger & Hotmail and helped launch Mobile Advertising. Since 2010 and the formation of Digital Potential clients have included LG, O2, BBH, Thomson Reuters, NSPCC, UK Broadband & Nominet as well as a number of start ups. Hugh is a regular on the speaking circuit, a former Board member of the Mobile Marketing Association and is also a non Exec Director of Phonepay Plus the UK regulator of Phonepaid micropayments.

Mark Challinor

Mark Challinor

Vice President/board member of industry body, The International News Media Association (www.inma.org). The organisation networks latest trends and ideas via news media groups across the globe. The organisation’s mantra is “Sharing Ideas, Inspiring Change”, the key current focus is around the change from print to a “print + digital” ecology, with emphasis on how media is becoming more mobile.

Former, Director of Mobile Platforms, Telegraph Media Group. Was responsible for strategy/development on all mobile and tablet offerings for one of the UK’s/world’s major media groups. Now running his own consultancy (Media Futures Ltd.) in the digital space helping companies across the globe monetising content via mobiles and tablets.

20+ years inside newspapers/media, holding senior commercial roles previously at Trinity Mirror and Associated Newspapers.

Spent 5 years in the mobile consultancy arena…clients from a diverse field: The American Marketing Association, Showcase Cinemas, Metallica/Girls Aloud music groups, and major news groups in Australia and India. 

Also sits on the Code of Advertising Practice board (CAP) for the UK’s Advertising Standards Authority (ASA), deciding what is legal, decent, honest and truthful in high profile sales promotional / advertising campaigns.


Sienne Veit, Director, Invisible Stuff Ltd

Sienne has over 20 years of experience as a strategic business developer, product owner and innovator working within mobile, social media and omni-channel retail. She has headed up mobile and R&D at M&S and Morrisons and worked with great brands such as Samsung, Sony Playstation and Coca Cola to deliver business growth strategies and innovative new products and services. She has delivered a number of UK high street retail firsts: the first transactional mobile website, the first smart TV application for fashion, the first social and mobile gamified Facebook app for donating clothes as well as the first mobile web based taste test to help customers find and buy the right wine.

She is now a Director at Invisible Stuff Ltd the strategic omnichannel consultancy she founded last year (its name started out as a family joke because much of what she has worked on throughout her career did not exist, or is about refining experiences and technology, and her mum still, to this day, has no idea what she does).


James Cameron, Masterclassing

James is the founder of Camerjam, an events company with a passion for all things mobile. Camerjam’s philosophy is to move away from traditional conference formats and create interesting event designs that provide the perfect environment for participants to broker business deals. James has been producing mobile conferences since 1999 and prior to founding Camerjam, was instrumental in building up IIR’s Mobile Content portfolio of events covering mobile advertising, mobile internet, mobile messaging and location based services.

James and the Camerjam team work closely with Mobile Marketing on the Mobile Masterclass series of events, which launched in the UK in 2011.


Alex Spencer, Online Editor, Mobile Marketing

Alex Spencer is online editor at Mobile Marketing, responsible for the day-to-day running of the site, overseeing editorial content, writing news and features and editing video interviews and podcasts. He’s also first to get his hands on all the shiny new mobile tech.


Steve Ricketts, Managing Director, ATAO

Steve has eight years' experience in mobile, creating value from emerging technologies, and an additional seven years focused on digital. His company, ATAO, provides a range of services, including strategic, marketing and innovation consultancy, within the mobile sector. Clients include VCs; the GSMA; mobile agencies, publishers, retailers and technology start-ups.

Previously, Steve lead a team at Orange/EE where, for five years, he was responsible for developing technology and data-driven business lines including mPayment, launching mobile advertising and consumer-focused apps. He has also served as the European Managing Director of a silicon valley start-up providing location-based advertising, and prior to that, carried out pro bono work for UNICEF on mobile initiatives. Steve has sat on five major mobile industry councils/boards, including co-founding the IAB Mobile Steering Group.

He loves when technology works for people.


Kirsty Styles, Reporter, Mobile Marketing

Kirsty took the leap from the north-west to London after securing a comms role working for the mobile marketing startup, Somo. She helped launch Somo as a global brand and secured PR coverage in publications including the FT.

Since September 2012, she has worked as a reporter for Mobile Marketing, writing news and features, appearing in videos and creating podcasts. Kirsty is particularly interested in mobile payments, mobile advertising and using mobile for good. She has also completed work for Wired, Dods, the Observer and Utility Week, as well as volunteering in a marketing role for Women in Wireless.

Alex Kozloff

Alex Kozloff, Head of Mobile, IAB

Alex Kozloff is currently Head of Mobile at the IAB, the trade body that represents digital advertising in the UK. Her role is to ‘Make Mobile Mandatory’ for marketers in the UK, particularly through driving research essential to educate and inform the market.

Named as one of Media Week’s 30 under 30 in 2011, and the Drum’s “Mobile Top 50” in 2013, her areas of expertise include advertising and mobile media, m-commerce, and consumer trends in mobile. Prior to the IAB,  she managed media research at France Telecom owned Orange and Unanimis.  Earlier in her career, Alex cut her media teeth at the IPG media agency, Initiative.

Tim Pic

Tim Maytom, Reporter, Mobile Marketing magazineB

Tim joined Dot Media as a reporter in 2014, following careers in pensions administration and retail. He has a keen interest in how technology impacts everyday life and how mobile is driving change in industries and society alike.

Outside of work, he enjoys writing, film and game design.