Our judges are selected for their knowledge, expertise, independence and experience of the mobile marketing industry. They include independent analysts, journalists and industry experts whose only interest in judging the Awards is to seek out the most effective mobile marketing campaigns and platforms and recognise them for their excellence.
Read on to find out more about this year’s judging panel.
David Murphy is the founder and editor of Mobile Marketing. The magazine launched online in November 2005, and now attracts over 35,000 unique visitors per month.
The site is updated several times each business day, and also comes in print, iPad and mobile versions. David also represents Mobile Marketing at conferences, often moderating panel debates, or giving a refreshingly independent take on the fast-moving world of mobile marketing. David is chairing this year’s judging panel.
A retail and marcomms professional with over 20 years’ experience, Helen has specialised in mobile for more than 10 years, and was at the birth of mobile marketing in 2000
as head of customer experience at ZagMe, the location-based mobile marketing pioneer.
Today, Helen is a specialist consultant in mobile marketing, advertising and media, working on a wide variety of projects, including developing mobile strategies, analysing trends, creating products and services, and implementing initiatives for a wide variety of clients, including Teletext, The English National Opera, BBC and Vodafone, to name but a few.
Helen is a familiar face on the conference circuit at home and abroad and has also founded and produced her own conference, The Heroes of the Mobile Screen. She also runs events and initiatives for the Mobile Monday London community including the Vodafone Mobile Clicks Awards and the Vodafone Foundation Smart Accessibility Awards. She runs the popular mobile networking event, Swedish Beers www.swedishbeers.org in London and Barcelona. You’ll also see Helen on the speaker circuit, has a regular column in Mobile Marketing’s print and iPad editions, and when she has time, she blogs about mobile marketing at www.technokitten.com and tweets regularly at twitter.com/technokitten
James is the founder of Camerjam, an events company with a passion for all things mobile. Camerjam’s philosophy is to move away from traditional conference formats
and create interesting event designs that provide the perfect environment for participants to broker business deals. James has been producing mobile conferences since 1999 and prior to founding Camerjam, was instrumental in building up IIR’s Mobile Content portfolio of events covering mobile advertising, mobile internet, mobile messaging and location based services.
James and the Camerjam team work closely with Mobile Marketing on the Mobile Masterclass series of events, which launched in the UK in 2011.
Jon was appointed in November 2008 as the IAB’s first head of mobile, before moving into the role of director of mobile and operations. His role is to drive the IAB’s strategy
in the mobile arena, via a series of ongoing initiatives, including dedicated events, educational publications and research essential to its development. Jon works with advertisers and agencies, helping them to understand the value of mobile advertising, and how it can add to marketing campaigns. Jon’s role also includes overseeing finance, HR and events for the IAB.
Before joining the IAB, Jon was head of marketing for Orange portals team in the UK, controlling the trade and consumer marketing strategies for the operator’s fixed and mobile portals, along with media research. In his time there, he marketed the launch of Orange’s converged and mobile advertising opportunities, helping Orange to become the most recognized multi-platform media owner.
Rob is an established mobile evangelist, commentator, trainer and speaker, and lead trainer at the Mobile Training Academy. With 20 years’ digital and traditional
marketing experience, gained with agencies and international media owners, Rob helps solve clients’ business problems with innovative mobile solutions.
Rob was one of the team of four entrepreneurs who built and managed Incentivated from a start-up funded with seed capital, to the UK’s second-largest independent mobile specialist.
At Incentivated, Rob served as commercial director, responsible for new business and marketing, and grew the company’s profile among advertisers and agencies, resulting in a seven-fold increase in sales.
A regular presenter as conferences and client workshops in Europe and the US, Rob is a trainer and tutor on mobile and digital for the Institute of Direct Marketing, Institute for Promotional Marketing, and the IAB, where he was a founding member of the Mobile Leadership Council.
Prior to working in mobile, Rob was group marketing director with Clear Channel International.
George Cole has been writing about technology for more than 20 years, and has contributed to numerous publications, including The Times, The Sunday Times
Financial Times, The Guardian, New Scientist. George is a regular contributor to Mobile Marketing magazine. He also writes for Jazzwise magazine and has written a book about the jazz trumpeter Miles Davis.
Reporter, Mobile Marketing
Kirsty took the leap from the north-west to London after securing a comms role working for the mobile marketing startup, Somo. She helped launch Somo as a global
brand and secured PR coverage in publications including the FT.
Since September 2012, she has worked as a reporter for Mobile Marketing, writing news and features, appearing in videos and creating podcasts. Kirsty is particularly interested in mobile payments, mobile advertising and using mobile for good.
She has also completed work for Wired, Dods, the Observer and Utility Week, as well as volunteering in a marketing role for Women in Wireless.
UK Government Advisor
Russell Buckley is a UK Government Advisor, helping UK startups raise investment and a leading practitioner, speaker and thinker about mobile technology.
He is also a previous Global Chairman of the Mobile Marketing Association, an active Angel Investor (via Ballpark Ventures), and holds numerous non-executive positions in mobile technology companies.
Russell’s previous role was with mobile advertising startup, AdMob, as its first employee, with the remit of launching AdMob into the EMEA market. Four years later, AdMob was sold to Google for $750m.
Online Editor, Mobile Marketing
Alex Spencer is online editor at Mobile Marketing, responsible for the day-to-day running of the site, overseeing editorial content, writing news and features,
and editing video interviews and podcasts. He’s also first to get his hands on all the shiny new mobile tech.
Freelance Telecoms Journalist and Author
Paul Skeldon is a freelance telecoms journalist and author, specialising in all things mobile. He is currently mobile editor for Internet Retailing and eSeller,
the leading online news source for the retail industry and the SME eCommerce world respectively, and managing editor of Telemedia-news.com, the leading news service for the value-added telecoms market globally.
He is also a regular contributor on mobile commerce to The Wall Street Journal Europe, Internet Retailing magazine, Telemedia magazine, Banking Technology, T360, Stadia Magazine and Business Jet Interiors International. His first book – M-commerce – was published by Crimson Business Publishing in November 2011 and was translated for the Chinese market in September 2013 .
Paul lives with his small son, two cats, five iPhones, three iPads, five laptops, a dongle and a garage full of mobile handsets dating back to 1992 in the Chilterns in Buckinghamshire, UK.
A journalist with a background in content marketing and Apple technology magazines, Andy has been working in the technology press for over a decade.
He currently edits Mobile Marketing’s quarterly print magazine, as well as writing and editing for brands as diverse as Virgin Media, Costco, Tesco, and Heathrow Airport.
Andy is a London-based freelance journalist, web editor and digital consultant. He has been writing about business and technology for 15 years for numerous trade
titles and national newspapers. He has worked as a web editor/producer on the BBC and Channel 4 websites, and advises companies on their digital strategy.
In 2008, he became the editor of mobiThinking – a dotMobi resource for mobile marketers – helping to drive mobiThinking’s audience to 60,000 unique visitors per month. It is best known for its Big Compendium of Mobile Stats and Guide to Mobile Ad Networks. Find out more at: http://mobithinking.com
Managing Director, ATAO
Steve has eight years' experience in mobile, creating value from emerging technologies, and an additional seven years focused on digital. His company, ATAO,
provides a range of services, including strategic, marketing and innovation consultancy, within the mobile sector. Clients include VCs; the GSMA; mobile agencies, publishers, retailers and technology start-ups.
Previously, Steve lead a team at Orange/EE where, for five years, he was responsible for developing technology and data-driven business lines including mPayment, launching mobile advertising and consumer-focused apps. He has also served as the European Managing Director of a silicon valley start-up providing location-based advertising, and prior to that, carried out pro bono work for UNICEF on mobile initiatives. Steve has sat on five major mobile industry councils/boards, including co-founding the IAB Mobile Steering Group.
He loves when technology works for people.
Chief Analyst & Online Editor, mobilesquared
Nick launched mobilesquared in response to the need for accurate and robust research, analysis and data for companies looking to grasp a more detailed understanding
of a sector or market. Areas of speciality include mobile marketing and advertising, mobile internet and social media, apps, content and messaging, as well as mobile technology.
Nick has worked on countless client projects, some of which have been released into the public domain, including a number of reports on mobile advertising and marketing, social media, RCS, OSS/BSS and messaging. Before setting up mobilesquared, Nick was a Principal Analyst at Informa, covering the mobile content and advertising space. He was instrumental in developing the world's first mobile advertising forecasts and publishing an industry-defining report on the subject, as well as market-leading reports on mobile entertainment, mobile technology, and understanding the mobile consumer. The transition into an analyst was based on years as a mobile journalist, where Nick worked on leading titles Mobile Media, Global Mobile and 3G Mobile, as well as breaking stories on the Global Mobile Daily newswire.
When not working, you'll find him being a smashing Dad to two beautiful children, he is an avid Arsenal fan - in fact has named his son after Thierry Henry - and keen and developing golfer. He is also a qualified SitCom writer who will probably never write a SitCom because he doesn't have time.