With all the great work going on in the mobile marketing space, separating the great from the merely good is never going to be an easy task.
To do so, we have recruited a select panel of judges, who combine a passion and knowledge for the mobile space, with an independent outlook to enable them to consider each entry on its own merits.
Read on to find out more about this year’s judging panel.
David Murphy is the founder and editor of Mobile Marketing. The magazine launched online in November 2005, and now attracts over 35,000 unique visitors per month. The site is updated several times each business day, and also comes in print, iPad and mobile versions. In addition to contributing to the website, David also edits the print edition of the magazine, and represents Mobile Marketing at conferences, often moderating panel debates, or giving a refreshingly independent take on the fast-moving world of mobile marketing. David is chairing this year’s judging panel.
A retail and marcomms professional with over 20 years’ experience, Helen has specialised in mobile for more than 10 years, and was at the birth of mobile marketing in 2000, as head of customer experience at ZagMe, the location-based mobile marketing pioneer.
Today, Helen is a specialist consultant in mobile marketing, advertising and media, working on a wide variety of projects, including developing mobile strategies, analysing trends, creating products and services, and implementing initiatives for a wide variety of clients, including Teletext, The English National Opera, BBC and Vodafone, to name but a few.
Helen is a familiar face on the conference circuit at home and abroad and has also founded and produced her own conference, The Heroes of the Mobile Screen. She also runs events and initiatives for the Mobile Monday London community including the Vodafone Mobile Clicks Awards and the Vodafone Foundation Smart Accessibility Awards. She runs the popular mobile networking event, Swedish Beers www.swedishbeers.org
in London and Barcelona. You’ll also see Helen on the speaker circuit, has a regular column in Mobile Marketing’s print and iPad editions, and when she has time, she blogs about mobile marketing at www.technokitten.com
and tweets regularly at twitter.com/technokitten
Peggy Anne Salz
Peggy is the chief analyst and founder of MobileGroove (formerly MSearchGroove), a top 50 influential technology site, providing analysis and commentary on mobile search, mobile advertising, and social media.
Her report ‘Mobile Search & Content Discovery’, was regarded as the first in-depth study of its kind, establishing Peggy as an authority on mobile search and content discovery technologies. Her most recent series of practical how-to whitepapers covers the basics of mobile advertising and mobile analytics, earning her a reputation as a leading mobile advertising expert.
Peggy has established a successful career based on vision, insight, versatility, and more than 15 years of industry experience. Her work, which includes more than 300 articles on mobile industry news and developments, has appeared in magazines and online destinations such as The International Herald Tribune, The Wall Street Journal, and of course, Mobile Marketing. She is also the author of the Netsize Guide, an annual mobile industry almanac published by Netsize.
Graduating with honours from the University of Pittsburgh, Peggy earned a B.A. in Philosophy of Science, Political Science, and Economics. She is a Fulbright fellow and a member of the International Who’s Who of Professionals.
James is the founder of Camerjam, an events company with a passion for all things mobile. Camerjam’s philosophy is to move away from traditional conference formats and create interesting event designs that provide the perfect environment for participants to broker business deals. James has been producing mobile conferences since 1999 and prior to founding Camerjam, was instrumental in building up IIR’s Mobile Content portfolio of events covering mobile advertising, mobile internet, mobile messaging and location based services.
James and the Camerjam team work closely with Mobile Marketing on the Mobile Masterclass series of events, which launched in the UK in 2011.
Jon was appointed in November 2008 as the IAB’s first head of mobile, before moving into the role of director of mobile and operations. His role is to drive the IAB’s strategy in the mobile arena, via a series of ongoing initiatives, including dedicated events, educational publications and research essential to its development. Jon works with advertisers and agencies, helping them to understand the value of mobile advertising, and how it can add to marketing campaigns. Jon’s role also includes overseeing finance, HR and events for the IAB.
Before joining the IAB, Jon was head of marketing for Orange portals team in the UK, controlling the trade and consumer marketing strategies for the operator’s fixed and mobile portals, along with media research. In his time there, he marketed the launch of Orange’s converged and mobile advertising opportunities, helping Orange to become the most recognized multi-platform media owner.
Rob is an established mobile evangelist, commentator, trainer and speaker, and lead trainer at the Mobile Training Academy. With 20 years’ digital and traditional marketing experience, gained with agencies and international media owners, Rob helps solve clients’ business problems with innovative mobile solutions.
Rob was one of the team of four entrepreneurs who built and managed Incentivated from a start-up funded with seed capital, to the UK’s second-largest independent mobile specialist.
At Incentivated, Rob served as commercial director, responsible for new business and marketing, and grew the company’s profile among advertisers and agencies, resulting in a seven-fold increase in sales.
A regular presenter as conferences and client workshops in Europe and the US, Rob is a trainer and tutor on mobile and digital for the Institute of Direct Marketing, Institute for Promotional Marketing, and the IAB, where he was a founding member of the Mobile Leadership Council.
Prior to working in mobile, Rob was group marketing director with Clear Channel International.
George Cole has been writing about technology for more than 20 years, and has contributed to numerous publications, including The Times, The Sunday Times, Financial Times, The Guardian, New Scientist. George is a regular contributor to Mobile Marketing magazine. He also writes for Jazzwise magazine and has written a book about the jazz trumpeter Miles Davis.
Andy is a London-based freelance journalist and web editor. He has been writing about business and technology for a dozen years, for numerous trade titles and national newspapers, and has worked as a web editor/producer on the BBC and Channel 4 Websites.
In 2008, he became the editor of mobiThinking, a dotMobi resource for mobile marketers. mobiThinking is best known for its Big Compendium of Mobile Stats and Guide to Mobile Ad Networks. Find out more at: mobithinking.com