Our judges are selected for their knowledge, expertise, independence and experience of the mobile marketing industry. They include independent analysts, journalists and industry experts whose only interest in judging the Awards is to seek out the most effective mobile marketing campaigns and platforms and recognise them for their excellence.

Read on to find out more about this year’s judging panel.


David Murphy

David Murphy is the founder and editor of Mobile Marketing. The magazine launched online in November 2005, and now attracts over 35,000 unique visitors per month.




Helen Keegan

A retail and marcomms professional with over 20 years’ experience, Helen has specialised in mobile for more than 10 years, and was at the birth of mobile marketing in 2000



James Cameron

James is the founder of Camerjam, an events company with a passion for all things mobile. Camerjam’s philosophy is to move away from traditional conference formats 



Jon Mew

Jon was appointed in November 2008 as the IAB’s first head of mobile, before moving into the role of director of mobile and operations. His role is to drive the IAB’s strategy


Rob Thurner

Rob is an established mobile evangelist, commentator, trainer and speaker, and lead trainer at the Mobile Training Academy. With 20 years’ digital and traditional


George Cole

George Cole has been writing about technology for more than 20 years, and has contributed to numerous publications, including The Times, The Sunday Times



John Reynolds

Freelance Journalist.

John is an experienced freelance journalist who writes for Mobile Marketing, the Guardian, Metro, and  SportsBusinessDaily amongst other titles. He began his career on the




Kirsty Styles

Reporter, Mobile Marketing

Kirsty took the leap from the north-west to London after securing a comms role working for the mobile marketing startup, Somo. She helped launch Somo as a global


Russell Buckley

UK Government Advisor

Russell Buckley is a UK Government Advisor, helping UK startups raise investment and a leading practitioner, speaker and thinker about mobile technology.


Alex Spencer

Online Editor, Mobile Marketing

Alex Spencer is online editor at Mobile Marketing, responsible for the day-to-day running of the site, overseeing editorial content, writing news and features,


Paul Skeldon

Freelance Telecoms Journalist and Author

Paul Skeldon is a freelance telecoms journalist and author, specialising in all things mobile. He is currently mobile editor for Internet Retailing and eSeller,



Andy Penfold

Freelance Journalist

A journalist with a background in content marketing and Apple technology magazines, Andy has been working in the technology press for over a decade.


Andy Favell

Freelance Journalist

Andy is a London-based freelance journalist, web editor and digital consultant. He has been writing about business and technology for 15 years for numerous trade


Steve Ricketts

Managing Director, ATAO

Steve has eight years' experience in mobile, creating value from emerging technologies, and an additional seven years focused on digital. His company, ATAO,


Nick Lane

Chief Analyst & Online Editor, mobilesquared

Nick launched mobilesquared in response to the need for accurate and robust research, analysis and data for companies looking to grasp a more detailed understanding