Summits Yellow

BB10 Port-a-thon Pulls in 15,000 Apps

Alex Spencer

Ahead of the launch of BB10 at the end of January, RIM has been running a whole host of schemes to encourage developers to create or port apps over to their new OS - and one of them, at least, seems to have proved highly successful.

During the virtual Community Port-a-Thon event, which took place last weekend, developers submitted over 15,000 apps in just 37.5 hours.

RIM incentivised the event with $100 for each approved app, as well as alpha devices and trips to BlackBerry Jam Europe for the first developers to submit more than five and 10 apps respectively.

The company, which struggled in 2012, has clearly realised how important a strong selection app is for a nascent OS, and is investing heavily to make sure this is the case for BB10.