Programmatic Lunch

BBC and Blippar Partner to Create Planet Earth II AR Experience

Tyrone Stewart

Blippar + BBC Planet Earth IIBBC Worldwide has teamed with Blippar, an AR and visual discovery solutions firm, to enable people in Asia to learn more about BBC’s successful Planet Earth II series through AR.

Using Blippar’s mobile app, users can ‘blip’ – scan using the Blippar app – 19 common objects to create an AR experience. Once scanned, users unlock a short AR experience that leads them to the Planet Earth II section within the app. This section delivers facts about animals related to the objects – and what the connection is between the two – and access to short videos from the series. Common objects include shoes, apples, roses and eyeglasses.

“We’re very excited to be partnering with BBC Worldwide to bring the wildlife closer to everyone,” said Ambarish Mitra, co-founder and CEO at Blippar. “AR fuses the digital world with the physical world around us and is an unparalleled tool for storytelling. This campaign is a perfect example as it extends the experience beyond the documentary by gamifying it and bringing the wildlife to people wherever they are.”

The Planet Earth II AR experience is available in Singapore, Malaysia, Indonesia, Thailand, Hong Kong, Taiwan, South Korea and Vietnam on both Blippar’s Play and App store apps.