A quarter of British professionals believe that mobile apps are as important as basic human resources such as eating, breathing and drinking.
According to research involving more than 2,000 business and IT professionals, carried out by Provoke Insights and commissioned by A10 Networks, 55 per cent of Brits would rather lose their trousers than their smartphones. This differs from fellow European nation Germany, where professionals only 33 per cent felt the same.
The high regard that Brits have for their phones is even more evident when 51 per cent of them would rather leave their house unlocked all day than leave their phone unattended and unlocked on a park bench for one hour.
“The results of the global survey are quite astonishing. In the UK, we clearly place huge value on applications and our smartphones,” said Mike Hermes, regional director for Western Europe at A10 Networks. “It is amazing to think that more than half of Britons would rather leave their house unlocked all day rather than leave their phone unlocked for one hour unaccompanied in a public place.”
The research also found that 38 per cent of British professionals would reach for their smartphone first in an emergency – just one per cent more than those that would grab their safe with important documents. 19 per cent said they would save family photos and only six per cent would save their computer – showing how far the priority tide has changed over the last few years.
Despite this, Brits still don’t rate their phones as highly as Chinese professionals. In the far east Asian nation, 74 per cent of people stated they would save their phones in the event of an emergency. Meanwhile, 31 per cent of US professionals would save their mobiles, and 29 per cent of French people – which was the lowest attachment level.