Benefit Brings Chrismas Sweet Shoppe to Life on Instagram

benefit christmas campaignBenefit Cosmetics is promoting its seasonal Christmas Sweet Shoppe gift set tins with a interactive festive village that takes advantage of Instagrams native functionality and tagging features.

The campaign uses Instagrams existing features to create a truly interactive experience and gallery of users makeup looks that enables followers to take a closer look at its range and get inspired ahead of the festive season.

During the campaign, a digital version of the Sweet Shoppe tins will be posted on Instagram with the contents tagged, redirecting consumers to an individual profile set up for each product. As with any other Instagram post, followers can simply tap the initial image to reveal the tags, then follow the tag to find out more information on some of Benefits best-selling products, such as Hoola Bronzer and Porefessional Primer.

Fans will also be able to contribute to the accounts by uploading their own images and tagging the Sweet Shoppes products, creating an interactive gallery experience that will build brand engagement. Benefit are also promoting the campaign by running a competition, where users who tag their favourite Benefit products in pictures are entered into a weekly draw for one of the Christmas Sweet Shoppe gift tins.