Betfuze Signs Major Sponsorship Deals

Sports betting firm Betfuze has announced a series of sponsorship deals with some of Europe’s leading bookmakers and gambling operators, including Ladbrokes, Coral, William Hill and All Slots Casino.

Betfuze is currently developing an advanced mobile betting platform, aimed at a broad range of sports fans, which is due to launch as a mobile app in the UK and Ireland in the spring.

Betfuze co-founder and CEO Paul McNea said that the sponsorship partners were a key part of the development. “We’re developing BETFUZE to be the most technologically advanced mobile sports betting platform of its type in the world,” said McNea. “The tech is only part of the story though, and it’s the work we do with key partners to build on the excellent service they already provide which really pushes the ability to attain high levels of customer engagement. We’re delighted to be working with many of Europe’s leading gaming companies already, so that we can ensure our mobile app integrates seamlessly with their systems.”

All Slots Casino vice president described Betfuze as “one of the most innovative gaming platforms weve ever seen”. He said: “We are honoured that All Slots Casino is the exclusive online casino on the platform. Mobile will continue to be one of our strongest growth channels and the Betfuze mobile betting platform will help to redefine how players interact and relate to the gaming experience.”

BETFUZE provides a fusion of sentiment and facts by amalgamating a diverse range of data sources, including public opinion, historical information and contextual details particular to any one event. The aim is to provide a rich user experience where the technology enhances the player experience.”

It’s a joint venture between the founders of mobile experience company YUZA and mobile payments entrepreneur Paul McNea. Betfuze’s operating company, Sports Fuze Limited, has recently secured a significant undisclosed amount of funding from a syndicate of UK based investors.