ZAC Toons, an animation studio, producing multi-platform entertainment properties for mobile, online and TV, has signed an exclusive partnership with ITV Mobile in the UK, part of ITV plc. The deal will see the launch of new and exclusive mobile content from ZAC Toons Bitter Barney property. Bitter Barney will make his first appearance on ITV Mobile in the lead up to Christmas.
The new Bitter Barney content is destined to amuse fans with 40 comical video shorts, along with animated greetings, wallpapers and voice tones, offering consumers and ITV Mobile a complete content package.
Bitter Barney, who is a thwarted, vertically-challenged egg, is a twisted, distraught individual who finds it hard not to be offensive. Fortunately for Barney, his outbursts have comical undertones and paralleled with his flatulence problems, he is surprisingly likable.
We are very excited about the relationship with ITV Mobile, says ZAC Toons Co-founder and Managing Director, Troy Zafer. “Bitter Barney has already managed to capture an audience,and we believe the collaboration with ITV Mobile will extend our reach across a wider audience. Each of our entertainment properties are developed with a long term strategy in mind and Bitter Barney is the perfect example of this at work.
Melissa Goodwin, Head of Mobile ITV Consumer, adds:
This is a perfect example of the kind of made-for-mobile content which sits brilliantly amongst the wealth of clips, downloads and information on our portal. I am aiming to build one of the best mobile sites around the genres of comedy, entertainment, music and celebrities, and Bitter Barney is a fantastic start.