Nestlé has partnered with Blippar to incorporate AR content into its Red Ones promotional campaign. 9m packets of Rowntree’s Fruit Pastilles, Sour Pastilles and Randoms, as well as POS and outdoor posters, will feature a Blipper call to action. When scanned through the Blippar app, the user will be presented with an augmented overlay, with information about the campaign and a link to the campaign Facebook page to enter the compeititon.
“We’re excited to be a part of this exciting Rowntree’s campaign. This is the first time a brand has been brave enough with the technology to use Blippar on a product packaging run of millions,” says Jessica Butcher, marketing and founding director at Blippar. “We’re excited to have become part of the marketing mix in this innovative cross-media campaign. The blipp is simple, yet visually impactful, and – perhaps more importantly – useful with regards to the immediate opportunity to engage further.”