Augmented reality company Blippar has released its visual browsing app in India in the hopes of shaking up the countrys burgeoning AR market.

The image-recognition platform enables brands, publishers and advertisers to offer consumers engaging digital experiences through smartphones, tablets and wearables. It has proven a great success in other markets, with over 50m unique users following its acquisition of fellow AR company Layar, and the largest singularly acquired audience of any AR platform.

The company aims to turn India into a hub for its operations in the Asian region, with headquarters in Delhi and representation in Mumbai and Bangalore. Blippar sees enormous potential in India, and is keen to reinforce its presence in the area.

“Given the rapid increase in penetration of smartphones in India, and the optimistic approach of brands towards AR, India is a focus market for Blippar,” said Ambarish Mitra, CEO of Blippar. “We are thrilled to launch here, and excited about enriching the countrys myriad industries and brands with immersive mobile content.”

“India will be a huge strategic hub for Blippar, a route into the wider Asiatic region,” said Arnav Ghosh, regional director for Blippar. “We are here to disrupt the Indian market with Blippars groundbreaking tech and unique vision.”