Location tech firm Blis has launched Blis Prime, the world's largest private marketplace for location-based advertising, which will offer marketers access to high quality, brand-safe inventory that aims to deliver great campaign results.
Blis Prime provides marketers with a customisable marketplace that guarantees access to high-end publishers, premium data and exclusive ad formats that are not available in the open market, with a new programmatic solution that combines inventory with powerful location data, precise audience targeting and increased efficiency.
"Blis Prime combines the huge insight of location data with the quality and pricing benefits of private market deals," said Greg Isbister, CEO of Blis. "This unlocks tremendous value for our clients."
In addition, Blis has partnered with leading global analytics company Moat to provide ad viewability and attention metrics within Prime, providing clients with assurance that their ads are being viewed correctly in the right places, at the right times and by human eyes.
"As consumers increasingly move towards mobile-first, location data is a powerful asset for marketers seeking the right time to reach their audiences," said Jonah Goodhart, CEO and co-founder of Moat. "We are excited to work with Blis to provide even more insight into how those audiences pay attention to ads online."
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