Hands-On Mobile, which develops
connected games and applications, has entered into a licensing
agreement with BMW AG and Nrburgring GmbH, owner of the Nrburgring
Nordschleife racing track, to bring the game BMW Racing to mobile
phones this summer. Developed by independent UK studio FinBlade, BMW
Racing features the latest high performance BMW cars and allows players
to experience the thrills of racing round the world-famous Nrburgring
circuit.BMW Racing will feature six officially licensed cars,
including the M3, M5, M6 and the current season Formula One racer BMW
Sauber F1.08, with each car featuring realistic car handling that feels
different for each vehicle. Players will race in one of two different
modes, Challenge and Time Trial, around the Nrburgring
Nordschleife, which at 20.8 kilometres long is considered to be the
longest, toughest and most demanding purpose-built race track in the
world.

Brand extensions are a great way for companies to reach new
markets and the ubiquity of the mobile phone means mobile brand
extensions in particular have the potential to reach huge numbers of
consumers, says Greg Robinson, General Manager of Hands-On Mobile
EMEA. In the past, we have worked with brands such as Marvel and World
Poker Tour and have delivered top selling mobile games and content
across the globe, and we are looking forward to doing the same for BMW
Racing.
BMW Racing will be launching on carriers across Europe, APAC and Latin America this summer.