Programmatic Lunch

Bookatable and Flyt Partner for Restaurant Analytics

Tim Maytom

bookatableRestaurant booking marketplace and management platform Booktable has announced a new partnership with Flypay and its Flyt platform that will enable restaurants to access end-to-end insights into customer journeys via EPOS integration.

Bookatable's cloud technology helps restaurants manage their bookings and restaurant floor, enabling them to successfully fill spare tables when needed and delivering more than 2.5m diners each month via online reservations.

The collaboration with Flyt will unlock new opportunities for Bookatable by integrating with existing restaurant EPOS systems to give restaurants analytics tools that can display where customers are throughout their dining experience, increasing table turns and maximising covers.

"Flypay's vision for Flyt is truly inspiration and provides a great vehicle for our future goals around openness and collaboration," said Nick Brown, product director at Bookatable. "Innovation is key to our business model, and we're delighted to offer our partner restaurants a significant upgrade to our Electronic Reservation Book products through smart integrations such as Flyt."

"We are of course excited to introduce the Flyt program into [Bookatable's] technology mix," said Tom Weaver, CEO of Flypay. "Flyt unifies the technologies that operators already use to form different parts of the customer journey.

"By creating a platform which flows seamlessly for Bookatable, we have been able to ensure they are able to provide their restaurant partners with a greatly improved table management system."