The partnership allows media buyers to promote CPA (Cost per Action/Acquisition) campaigns available on MobPartner by buying CPC (Cost per Click) traffic from the BuzzCity network, and monitor conversion rates directly from their BuzzCity Advertiser Account.
“This integration will give media buyers real-time statistics on their campaigns performances,” says Vianney Settini, CEO at MobPartner. “It will reduce the gap between the CPC world and the CPA world, and enlarge our advertisers reach, especially in Asia and North America.”
“Media buyers are always exploring rich new niches and the long-tail of our expanding network is the right fit for this retailing strategy,” says KF Lai, CEO at BuzzCity. “It’s a win-win deal for both ecosystems.”