Mobile ad network BuzzCity has launched ‘Attribute Clusters’, a feature that leverages proprietary data to make it easier for advertisers to target large demographic clusters.
The data on gender, age, location and occupation is taken from BuzzCity’s audience of publishers. These publishers will be grouped so that ads can be targeted to audience segments on sites where at least 65 per cent of the audience displays that attribute.
At launch, the two clusters being offered are ‘male’ and ‘young adult’, with more set to be introduced in the coming months.
“Targeting is really about optimising your spends, but there is no point optimising a campaign until you lose reach,” said KF Lai, CEO and founder of BuzzCity “We’ve taken an approach that segments the relevant global audiences without losing scale.”