BuzzCity has released its Global Mobile Advertising Index for 2009. The data shows that mobile advertising grew by 41% in 2009 compared to 2008, with countries including Turkey, Germany, Saudi Arabia and Mexico seeing growth of 300% or more. Indonesia, India, USA and South Africa continue to dominate, with 33 countries now delivering monthly traffic exceeding 10 million impressions.
The top five most active countries in Q4 09 were:

1. Indonesia – 2.1 billion impressions
2. India – 644 million impressions
3. S. Africa – 312 million impressions
4. United States – 301 million impressions
5. Saudi Arabia – 192 million impressions

Q4 showed an accelerated growth with the return of advertisers, not just in the newly established mobile markets, but also in markets where digital marketing is dominated by fixed line Internet pricing, such as the US, Canada, UK, France and Germany, says BuzzCity CEO, KF Lai. New markets such as Mexico are showing real advertiser interest with growth of 294%.
The Global Mobile Advertising Index tracks activity across BuzzCitys network of more than 2,000 publishers across the globe. The findings represent a measure of advertiser demand for mobile Internet advertising.
BuzzCity believes that the only threat to further growth in 2010 will be the potential increase in price of the mobile Internet, as bandwidth availability becomes prohibitive. The technology developments and consumer buy-in have meant that mobile advertising is generating real returns for advertisers, the company says, adding that it will therefore be interesting to see how the telecoms industry responds to current capacity challenges.”