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Guest Column

Orange Wednesdays – Lessons Learned

Adhish Kulkarni, CMO of Lumata, asks what marketers can learn from one of mobile marketing’s biggest success stories.
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Featured Job

Senior Mobile Product Manager – Mobile Application Start-up!

Posted 2 days ago by Toby McKay

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Campaigns

Just What The Doctor Ordered Posted 3 years ago by David Murphy Messaging campaign delivers a healthy 6 per cent response rate and 80 per cent conversion rate Login or register to post comments Read more	M&S Mobile Site Delivers the Goods Posted 3 years ago by David Murphy 13,000 orders and 10m page views in just over four months Login or register to post comments Read more	Fun - But Effective Too Posted 3 years ago by David Murphy Moblin campaign for beer brand Tuborg generates a 2 per cent clickthrough rate Login or register to post comments Read more
InMobi Motorcycle Ads Drive Footfall Posted 3 years ago by David Murphy Video-based campaign a hit with Yamaha enthusiasts Login or register to post comments Read more	QR Code Campaign Delivers 150,000 Scans in 3 Months Posted 3 years ago by David Murphy Motorola DROID promo is Scanlife's most successful ever in N. America Login or register to post comments Read more	Greystripe Campaign Achieves Brand Lift for Buick Posted 3 years ago by David Murphy 35 per cent lift in purchase intent, 21 per cent lift in awareness - impressive Login or register to post comments Read more
NAVTEQ Scores with Best Western LBS Campaign Posted 3 years ago by David Murphy 1.44 per cent clickthrough rate for campaign targeting consumers within range of Best Western hotels Login or register to post comments Read more	Mobile Coupon Campaign Delivers 28 Per Cent Redemption Rate Posted 3 years ago by David Murphy Web-based coupons bring home the bacon for Sprite in Denmark Login or register to post comments Read more	First Aid Charity Finds SMS Solution a Lifesaver Posted 3 years ago by David Murphy Web-based tool saves time and improves response rates Login or register to post comments Read more
Futurlink Scores with Soccer Downloads Posted 3 years ago by David Murphy 25,000 people, 10,000 downloads. Nice Login or register to post comments Read more	Zavvi Attracts 10,000 New Customers With Sponge Mobile Campaign Posted 3 years ago by David Murphy 24,000 discount codes issued, 19,000 redeemed Login or register to post comments Read more	Maserati Goes Mobile with 4th Screen Campaign Posted 3 years ago by David Murphy Luxury car maker targets iPhone users Login or register to post comments Read more
The Bigger Picture Posted 3 years ago by David Murphy Login or register to post comments Read more	AdMob Campaign Boosts Game's App Store Ranking Posted 3 years ago by David Murphy Login or register to post comments Read more	Case Study: DIY Mobile Social Networking Posted 3 years ago by David Murphy Login or register to post comments Read more

Featured Whitepaper

Using Mobile To Reach Your Customer
BSS Digital's latest whitepaper looks at the respective roles of mobile sites and...

Featured Interview

Time Machine
David Murphy talks to Morten Hjelmsoe, CEO of Agnitio, about the company’s solution...

Featured Event

Mobile Gaming & Gambling Summit
A new event from Mobile Marketing, looking at mobile’s role in customer acquisition...

Mobile Marketing Live

Featured Jobs

Technical Project Manager / Scrum Master, London closes 30.06.13	UK Sales Manager, London closes 30.06.13
Content and Communications Manager , London closes 30.06.13	Business Development Manager - Mobile Media, London closes 31.05.13
Senior Account Manager - Mobile Media, London closes 31.05.13	Head of Sales - Mobile Application Agency, London closes 31.05.13
Mobile Marketing Manager - Music, London closes 31.05.13	Head of Sales UK - Mobile Advertising, London closes 31.05.13

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