Cancer Research UK is introducing technology to four of its shops in the UK that will enable passers-by to make donations simply by tapping their contactless debit or credit card on the window.

The technology, created in collaboration with outdoor media owners Clear Channel, enables stores to receive donations 24 hours a day, and includes an interactive screen that shows supporters the positive impact their money will make in the fight against cancer every time the window receives a donation.

The window, which will take a £2 donation from contactless payment cards held against it, will be introduced to stores in Kensington, Guildford, Marylebone and Brighton from 30 January until 13 February.

“We are excited to be premiering this world-first use of contactless giving technology in four of our shop windows,” said Paul Clarke from Cancer Research UK. “The contactless giving…is a new and exciting way for people to donate to our work and help us bring forward the day when all cancers are cured.”

“This collaboration is a great example of how we can leverage both existing and emerging technology along with consumer behaviour to deliver an innovative new way for Cancer Research UK to raise funding,” said Neil Chapman, head of create at Clear Channel. “This contactless window display is an important step towards offering brands a contactless payment solution away from their point of sale and works brilliantly with the tap donation, enabling Cancer Research UK scientists to continue their vital research.”