The latest issue of our quarterly print magazine is due in tomorrow, but if you can’t wait that long for it, you can catch a digital edition online here.
After almost three years in print, we felt the magazine was due for a makeover, so we hope you like the new look. There’s no change to the substance of the magazine though; as ever, it’s packed with analysis and opinions on the global mobile marketing scene.
We look at whether mobile operators really get mobile marketing, and at the implications of voice control for the mobile channel. We also lift the lid on the mobile dating business, take a closer look at mobile coupons, and preview our fast-approaching exhibition and conference, Mobile Marketing Live. And we get an exclusive insight into the activity among different verticals on Millennial Media's mobile ad network.
In their regular columns, Helen Keegan calls on the mobile advertising business to reinvent itself, while Russell Buckley looks at the implications of Google’s Project Glass. And in our cover feature, we talk to Adfonic CEO, Victor Malachard.
There’s plenty more too, but hopefully this is enough to get your mobile taste buds watering. You can access Issue 11 of Mobile Marketing here. If you’d prefer to have the real, physical, printed thing in your hand, head for the Subscription page where you can sign up to get all four issues a year delivered to your desk or your kitchen table for just £30 (UK), or £40 (rest of the world).
We hope you enjoy the issue.